Shopee Empowers 900 Affiliates, Set to Shape Ramadan Raya 2025 Shopping Trends

 

Shopee brought over 30 brands and 900 Shopee Affiliates closer than ever for an exciting Ramadan Raya 2025 with Shopee House: Rumah Terbuka Shopee. This dynamic event, held at The Yard, Sentul Depot, served as a first-of-its-kind networking hub where affiliates and brands could connect, collaborate, and grow. As part of Shopee’s 10-year anniversary celebrations, this initiative reinforces the company’s commitment to supporting local businesses and empowering digital creators.
 
Beyond incentives and technology, Shopee recognised the power of collaboration and community in driving affiliate success. At Shopee House, affiliates not only gained firsthand experience with new and best-selling products from featured brands but also collaborated to showcase them through authentic and insightful reviews at their dedicated brand experience booths. The event also featured Brand-Affiliate Livestream Matchmaking sessions, where top-tier Shopee Affiliates helped amplify brand awareness and visibility to their followers, further strengthening partnerships and engagement ahead of Ramadan Raya 2025.
 

“As Shopee marks its 10-year milestone, our commitment to empowering affiliates with the tools and opportunities to drive their success remains unwavering. This year, we are introducing strategic initiatives, including Livestream Ads Incentives and the Content Creator Club, to help affiliates scale their businesses and optimise their engagement strategies. These programs are designed to provide affiliates with the insights, resources, and incentives needed to accelerate growth and enhance their impact in the digital commerce landscape,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
 
The rise of content-driven commerce is transforming consumer behaviour, with Shopee Affiliates playing a pivotal role in connecting brands with shoppers through engaging and informative content. Affiliate-driven orders surged by 81% in 2024 compared to the previous year, underscoring the growing trust in affiliate-led shopping experiences powered by Shopee’s advanced livestreaming and video commerce technology. As demand for real-time, interactive shopping continues to rise, Shopee Live orders skyrocketed by 248% within the same period, reinforcing the importance of content creators in today’s digital economy.

 

Further emphasising the power of community in affiliate success, Shopee House spotlighted Shopee Affiliates as creative voices bridging brands and consumers through Shopee Live. Attendees gained valuable insights into affiliate marketing trends and engaged in a knowledge-sharing session with top content creators Khairul Aming and Iman Kamil.  The event served as a platform for both aspiring and seasoned affiliates to refine their strategies, exchange ideas, and strengthen their impact in the ever-evolving digital commerce landscape.

 

“Livestreaming can feel overwhelming at first, but with the right support and community, anyone can grow into it. Engagement opportunities like this and the Shopee Affiliate Programme create a welcoming space for new creators to learn, connect, and build confidence while learning from each other. Start small, stay authentic, and explore the endless possibilities in this growing space,” shared Khairul Aming, Top Shopee Affiliate & Influencer.
 
“Growing your content reach isn’t just about the algorithm, it’s about building the right connections. Shopee House gives affiliates a platform to engage with brands, share ideas, and discover new opportunities. With the Shopee Affiliate Programme, creators can turn their passion into income while collaborating in a space that values creativity and growth. Stay consistent, stay authentic, and keep creating,” said Iman Kamil, Shopee Affiliate & Content Creator.
 
Shopee Affiliates engaged directly with many of Malaysia’s most prominent brands at Shopee House, including 3CE, 888 Tea & Coffee, Anyson Wear, Beauty of Joseon, Cosmoderm, Dazzle Me, Deli, Dr. Cardin, Gaias, Kérastase, Kiehl’s, KM Fashion, Kun Official, La Roche-Posay, L’Oréal Paris, Masdora, Mono Digital, My Ballerine, Ozel Jewellery, Pazze, Polo Hill, Skinmade, SKUSH Perfume, SweetLab, The Pastels Shop, The Raw Skin, Tracey, UNIQ, Wardah, Y.O.U, and ZUS Coffee. These brands demonstrated their commitment to affiliate marketing as a key driver of e-commerce growth

As part of Shopee’s commitment in supporting Malaysian talents in the digital space, the platform officially announced popular girl group De Fam as their Ramadan Raya 2025 campaign brand ambassadors. The trio will take over the Shopee Mamak official livestream account on 10 March at 8.30PM to connect with their followers, host interactive game shows, and provide informative content for the audience during Ramadan.

 

Shopee House serves as a launchpad for aspiring and experienced affiliates to expand their reach, collaborate with leading brands in Malaysia, and harness the full potential of livestream commerce. By fostering meaningful connections and providing the necessary tools, Shopee ensures that content creators can thrive in the fast-growing digital shopping landscape.

Urban Republic Partners with Google on Android to Educate and Empower Communities about Google AI

Urban Republic is excited to announce the launch of Google Android AI zones in select stores. These interactive zones oLer customers a hands-on experience with the power of Google AI on the best Android devices in the market. 

Urban Republic is the leading telecommunication retailer in Malaysia. Li, Director of CG Computers said “We are very excited to bring AI knowledge and hands-on experiences to our consumers. This new initiative will feature a series of in-store workshops, on-ground activations, and specialized events that aim to educate and empower consumers about the transformative potential of Google’s AI. Urban Republic wants, not only technology to be accessible for people of all ages and backgrounds, but to help our consumers integrate AI seamlessly into their daily lives.” 

With this mission in mind, Urban Republic will be organizing a series of interactive workshops at selected stores. Some of the workshops will be partnering with smartphone brands like Samsung and Google Pixel. 

Consumers can interact with Google Android experts in-store or in-events for a live demonstration. These activations will provide consumers with a hands-on experience. Participants can learn how to use Google’s AI electively on their Android smartphones.

"We're excited to partner with Urban Republic to bring the magic of Google AI to life for their customers," says Beer Wanwisa Mingjaroen, Google’s Head of Android Partnerships SEA. "This partnership gives us a fantastic opportunity to demonstrate how AI can be used in everyday situations to boost productivity, unlock creativity, and make better decisions. By offering hands-on experiences and educational resources, we want to empower customers to explore the world of AI on their Android phones – the leading platform for mobile AI – and learn how to use these tools responsibly." 

Consumers who are interested in exploring more, can visit Urban Republic stores near you. Google’s Gemini is available on Google Pixel, Samsung, Oppo, Vivo and Honor’s latest devices. 

Urban Republic is more than just a retailer, we are a community of innovators, enthusiasts, and experts, dedicated to providing world-class technology and an unmatched customer experience. At Urban Republic, our mission is simple: Do good, be good, make good. For more information about the latest in tech, visit www.urbanrepublic.com.m

Adolph Premium Hair Series Makes Its Grand Debut in Malaysia

The highly anticipated Adolph Premium Hair Series was officially launched in Malaysia in an exclusive event officiated by YB Datuk Seri Dr. Noraini Ahmad, Deputy Minister of Women, Family & Community Development Malaysia, and YB Senator Dr. Fuziah Salleh, Deputy Minister of Domestic Trade and Cost of Living. Held at the prestigious Malaysian Petroleum Club, Kuala Lumpur, the event gathered an esteemed audience of industry leaders, beauty influencers, and media representatives, all eager to experience the brand’s revolutionary formulations first-hand.
With a mission to redefine luxury haircare, the Adolph Premium Hair Series has been meticulously crafted for individuals who seek efficacy, indulgence, and lasting results in their daily routine. This science-backed, salon-quality range is powered by patented technology and premium natural extracts, offering a transformative experience from the first use.
The Adolph Difference: A New Standard in Haircare

The Adolph Premium Hair Series sets itself apart with cutting-edge innovations and meticulously selected ingredients that deliver visible results while indulging the senses.

• 48-Hour Signature Fragrance – Infused with Bulgarian Rose essential oil, each wash leaves hair enveloped in a luxurious scent that lasts for up to 48 hours.

• Advanced Repair & Nourishment – Featuring a patented blend of natural essential oils and botanical extracts, the range works deep within the hair shaft to repair, strengthen, and restore vitality.

• Rapid Absorption & Easy Rinse-Off Technology – Designed for modern lifestyles, the formulations penetrate quickly into the hair and scalp while ensuring a residue-free, easy rinse-off in just six seconds.

• Safe & Gentle Formulation – Free from harsh chemicals, the range is suitable for all hair types, including those with sensitive scalps, offering a gentle yet effective solution for everyday haircare.

• Scientifically Proven Hair Strengthening – The Anti-Hair Loss Shampoo has been clinically shown to reduce hair fall by 34% while stimulating 7% hair growth, making it a must-have for those seeking a healthier scalp and stronger strands.

 

Guests at the event had the opportunity to experience the luxurious fragrance and texture of the products, immersing themselves in the brand’s philosophy of merging nature with innovation. The introduction of Adolph Premium Hair Series marks a significant milestone in Malaysia’s beauty industry, catering to the growing demand for high-performance, results-driven haircare.

With its promise of excellence and innovation, Adolph is set to become a game-changer for those who prioritise both quality and long-lasting results in their haircare regimen.