Shopee Empowers 900 Affiliates, Set to Shape Ramadan Raya 2025 Shopping Trends

 

Shopee brought over 30 brands and 900 Shopee Affiliates closer than ever for an exciting Ramadan Raya 2025 with Shopee House: Rumah Terbuka Shopee. This dynamic event, held at The Yard, Sentul Depot, served as a first-of-its-kind networking hub where affiliates and brands could connect, collaborate, and grow. As part of Shopee’s 10-year anniversary celebrations, this initiative reinforces the company’s commitment to supporting local businesses and empowering digital creators.
 
Beyond incentives and technology, Shopee recognised the power of collaboration and community in driving affiliate success. At Shopee House, affiliates not only gained firsthand experience with new and best-selling products from featured brands but also collaborated to showcase them through authentic and insightful reviews at their dedicated brand experience booths. The event also featured Brand-Affiliate Livestream Matchmaking sessions, where top-tier Shopee Affiliates helped amplify brand awareness and visibility to their followers, further strengthening partnerships and engagement ahead of Ramadan Raya 2025.
 

“As Shopee marks its 10-year milestone, our commitment to empowering affiliates with the tools and opportunities to drive their success remains unwavering. This year, we are introducing strategic initiatives, including Livestream Ads Incentives and the Content Creator Club, to help affiliates scale their businesses and optimise their engagement strategies. These programs are designed to provide affiliates with the insights, resources, and incentives needed to accelerate growth and enhance their impact in the digital commerce landscape,” said Tan Ming Kit, Head of Marketing and Business Intelligence at Shopee Malaysia.
 
The rise of content-driven commerce is transforming consumer behaviour, with Shopee Affiliates playing a pivotal role in connecting brands with shoppers through engaging and informative content. Affiliate-driven orders surged by 81% in 2024 compared to the previous year, underscoring the growing trust in affiliate-led shopping experiences powered by Shopee’s advanced livestreaming and video commerce technology. As demand for real-time, interactive shopping continues to rise, Shopee Live orders skyrocketed by 248% within the same period, reinforcing the importance of content creators in today’s digital economy.

 

Further emphasising the power of community in affiliate success, Shopee House spotlighted Shopee Affiliates as creative voices bridging brands and consumers through Shopee Live. Attendees gained valuable insights into affiliate marketing trends and engaged in a knowledge-sharing session with top content creators Khairul Aming and Iman Kamil.  The event served as a platform for both aspiring and seasoned affiliates to refine their strategies, exchange ideas, and strengthen their impact in the ever-evolving digital commerce landscape.

 

“Livestreaming can feel overwhelming at first, but with the right support and community, anyone can grow into it. Engagement opportunities like this and the Shopee Affiliate Programme create a welcoming space for new creators to learn, connect, and build confidence while learning from each other. Start small, stay authentic, and explore the endless possibilities in this growing space,” shared Khairul Aming, Top Shopee Affiliate & Influencer.
 
“Growing your content reach isn’t just about the algorithm, it’s about building the right connections. Shopee House gives affiliates a platform to engage with brands, share ideas, and discover new opportunities. With the Shopee Affiliate Programme, creators can turn their passion into income while collaborating in a space that values creativity and growth. Stay consistent, stay authentic, and keep creating,” said Iman Kamil, Shopee Affiliate & Content Creator.
 
Shopee Affiliates engaged directly with many of Malaysia’s most prominent brands at Shopee House, including 3CE, 888 Tea & Coffee, Anyson Wear, Beauty of Joseon, Cosmoderm, Dazzle Me, Deli, Dr. Cardin, Gaias, Kérastase, Kiehl’s, KM Fashion, Kun Official, La Roche-Posay, L’Oréal Paris, Masdora, Mono Digital, My Ballerine, Ozel Jewellery, Pazze, Polo Hill, Skinmade, SKUSH Perfume, SweetLab, The Pastels Shop, The Raw Skin, Tracey, UNIQ, Wardah, Y.O.U, and ZUS Coffee. These brands demonstrated their commitment to affiliate marketing as a key driver of e-commerce growth

As part of Shopee’s commitment in supporting Malaysian talents in the digital space, the platform officially announced popular girl group De Fam as their Ramadan Raya 2025 campaign brand ambassadors. The trio will take over the Shopee Mamak official livestream account on 10 March at 8.30PM to connect with their followers, host interactive game shows, and provide informative content for the audience during Ramadan.

 

Shopee House serves as a launchpad for aspiring and experienced affiliates to expand their reach, collaborate with leading brands in Malaysia, and harness the full potential of livestream commerce. By fostering meaningful connections and providing the necessary tools, Shopee ensures that content creators can thrive in the fast-growing digital shopping landscape.

Urban Republic Partners with Google on Android to Educate and Empower Communities about Google AI

Urban Republic is excited to announce the launch of Google Android AI zones in select stores. These interactive zones oLer customers a hands-on experience with the power of Google AI on the best Android devices in the market. 

Urban Republic is the leading telecommunication retailer in Malaysia. Li, Director of CG Computers said “We are very excited to bring AI knowledge and hands-on experiences to our consumers. This new initiative will feature a series of in-store workshops, on-ground activations, and specialized events that aim to educate and empower consumers about the transformative potential of Google’s AI. Urban Republic wants, not only technology to be accessible for people of all ages and backgrounds, but to help our consumers integrate AI seamlessly into their daily lives.” 

With this mission in mind, Urban Republic will be organizing a series of interactive workshops at selected stores. Some of the workshops will be partnering with smartphone brands like Samsung and Google Pixel. 

Consumers can interact with Google Android experts in-store or in-events for a live demonstration. These activations will provide consumers with a hands-on experience. Participants can learn how to use Google’s AI electively on their Android smartphones.

"We're excited to partner with Urban Republic to bring the magic of Google AI to life for their customers," says Beer Wanwisa Mingjaroen, Google’s Head of Android Partnerships SEA. "This partnership gives us a fantastic opportunity to demonstrate how AI can be used in everyday situations to boost productivity, unlock creativity, and make better decisions. By offering hands-on experiences and educational resources, we want to empower customers to explore the world of AI on their Android phones – the leading platform for mobile AI – and learn how to use these tools responsibly." 

Consumers who are interested in exploring more, can visit Urban Republic stores near you. Google’s Gemini is available on Google Pixel, Samsung, Oppo, Vivo and Honor’s latest devices. 

Urban Republic is more than just a retailer, we are a community of innovators, enthusiasts, and experts, dedicated to providing world-class technology and an unmatched customer experience. At Urban Republic, our mission is simple: Do good, be good, make good. For more information about the latest in tech, visit www.urbanrepublic.com.m

Adolph Premium Hair Series Makes Its Grand Debut in Malaysia

The highly anticipated Adolph Premium Hair Series was officially launched in Malaysia in an exclusive event officiated by YB Datuk Seri Dr. Noraini Ahmad, Deputy Minister of Women, Family & Community Development Malaysia, and YB Senator Dr. Fuziah Salleh, Deputy Minister of Domestic Trade and Cost of Living. Held at the prestigious Malaysian Petroleum Club, Kuala Lumpur, the event gathered an esteemed audience of industry leaders, beauty influencers, and media representatives, all eager to experience the brand’s revolutionary formulations first-hand.
With a mission to redefine luxury haircare, the Adolph Premium Hair Series has been meticulously crafted for individuals who seek efficacy, indulgence, and lasting results in their daily routine. This science-backed, salon-quality range is powered by patented technology and premium natural extracts, offering a transformative experience from the first use.
The Adolph Difference: A New Standard in Haircare

The Adolph Premium Hair Series sets itself apart with cutting-edge innovations and meticulously selected ingredients that deliver visible results while indulging the senses.

• 48-Hour Signature Fragrance – Infused with Bulgarian Rose essential oil, each wash leaves hair enveloped in a luxurious scent that lasts for up to 48 hours.

• Advanced Repair & Nourishment – Featuring a patented blend of natural essential oils and botanical extracts, the range works deep within the hair shaft to repair, strengthen, and restore vitality.

• Rapid Absorption & Easy Rinse-Off Technology – Designed for modern lifestyles, the formulations penetrate quickly into the hair and scalp while ensuring a residue-free, easy rinse-off in just six seconds.

• Safe & Gentle Formulation – Free from harsh chemicals, the range is suitable for all hair types, including those with sensitive scalps, offering a gentle yet effective solution for everyday haircare.

• Scientifically Proven Hair Strengthening – The Anti-Hair Loss Shampoo has been clinically shown to reduce hair fall by 34% while stimulating 7% hair growth, making it a must-have for those seeking a healthier scalp and stronger strands.

 

Guests at the event had the opportunity to experience the luxurious fragrance and texture of the products, immersing themselves in the brand’s philosophy of merging nature with innovation. The introduction of Adolph Premium Hair Series marks a significant milestone in Malaysia’s beauty industry, catering to the growing demand for high-performance, results-driven haircare.

With its promise of excellence and innovation, Adolph is set to become a game-changer for those who prioritise both quality and long-lasting results in their haircare regimen.

Usher in the Year of the Snake at GL Play’s “Bloom Boom Pow” @ FunPark

Let's Kick-off this prosperous season with a beautiful sunset and festive night decor at Gamuda Luge Gardens, a family-adventure-entertainment hub in Northern Klang Valley consisting of FunPark and Big Bucket Splash together with us!

 

Home to Malaysia’s tallest and biggest Ferris wheel in a theme park, FunPark is a hidden gem that brings wholesome joy and childlike wonder to guests through its various offerings. Witness breathtaking panoramic views and a magnificent ride above the area on the Eye of Gardens Ferris wheel, splash around at the expansive 930 m² waterplay area - Big Bucket Splash, and bask in the park’s ambience as you bond with your loved ones over the newest card game – Cuti Go Where – curated by the team at GL Play, just for you! 

A unique twist on the New Year festivities,  the ever-so-popular game-night routine with CNY celebrations for double the fun. Learn the tricks of the card game, venture around the park, write new years wish to leave a memento of your visit to FunPark.

A fun-filled day, from day until night.. Playing at Skyline Luge Garden at the night is indeed an amazing experience for us! Let's have fun together this CNY at Gamuda Luge Garden! Yoo-hoo!

Celebrate Prosperity and Tradition at The Curve's 'Garden of Fortune' this CNY

This Chinese New Year, the Curve invites you to slither into a world of prosperity, elegance, and transformation as we welcome the Year of the Snake with our dazzling campaign, ‘Garden of Fortune.’ Running from 7 January to 2 February 2025, the campaign offers a mesmerising mix of stunning decorations, captivating cultural experiences, and exciting activities for visitors of all ages.  

This year’s celebration, ‘Garden of Fortune’, is a beautifully curated installation at the Curve’s Centre Court, Ground Floor. The stunning centrepiece offers visitors a magical blend of nature, heritage, and prosperity, creating the perfect space for capturing cherished moments together.

“The Garden of Fortune campaign celebrates the essence of  Chinese New Year – unity, prosperity, and renewal,” shared Ms. Elaine, Centre Manager of the Curve. “Inspired by the wisdom, elegance, and transformative energy of the Snake zodiac, we wanted to create a festive experience that resonates deeply with these values. From the beautiful decorations to cultural performances and community-driven initiatives, we aim to offer visitors moments of joy, connection, and cherished memories. On behalf of the Curve, I wish everyone Gong Xi Fa Cai, and a prosperous and abundant year ahead!!”

To elevate the festive cheer, the Curve has curated an exciting lineup of vibrant weekend performances and activities designed to captivate visitors. Highlights include acrobatic lion dance performances, which bring good fortune and joy, as well as traditional Chinese musical showcases like Guzheng performances and live speed painting demonstrations that celebrate the artistry of cultural heritage. Visitors can also enjoy energetic Wushu dance fusions, majestic drum performances, and graceful traditional Chinese dance showcases, making every moment at the Curve truly delightful.  

Visitors can head to the Western Courtyard to explore the wisdom of their zodiac signs for the year, offering an engaging and insightful experience. For the little ones, hands-on cultural workshops such as Chinese calligraphy, paper cutting, brush painting, and fan art provide a fun way to spark creativity while fostering an appreciation for tradition.

Adding to the festive excitement, the God of Prosperity will delight shoppers by spreading blessings and joy, handing out gold coins and mandarin oranges. On 18th January, the Curve will also host a special God of Prosperity Walkabout. Accompanied by children, the God of Prosperity will visit selected tenants, where the young participants can enjoy collecting lucky tokens, making it a memorable celebration for all.

For those who love snapping photos, the Curve is launching the Prosperity Snap & Win Contest. Participants can capture their best moments at the campaign’s stunning decorations or events, post them on Facebook or Instagram, and stand a chance to win exciting prizes.

Shoppers will also be rewarded through the Curve’s Gift with Purchase (GwP) programme. With a minimum spend of RM288, they can redeem an exclusive set of festive red packets, while a spend of RM388 will entitle them to limited-edition merchandise. Additionally, visitors can claim a special 2025 calendar through the Mutiara X App, adding to the season’s excitement.  

Beyond the festive celebrations, the Curve is committed to spreading joy and compassion this Chinese New Year through a meaningful CSR initiative. Shoppers are encouraged to contribute essential items to a dedicated food and gift bank at the Centre Court. In collaboration with 988 FM, the Curve will extend its support to the community by visiting an Old Folks Home to carry out spring cleaning and donate essential items along with Chinese New Year goodies. This initiative embodies the spirit of the season, emphasising the importance of sharing prosperity, fostering unity, and bringing warmth and cheer to those in need.

As the Year of the Snake unfolds, the Curve invites everyone to embrace the elegance of this festive season. From awe-inspiring cultural performances to interactive workshops and moments of meaningful giving, there’s something for everyone at the Curve this Chinese New Year.  

For more details about the ‘Garden of Fortune’ Chinese New Year celebration, as well as other upcoming events at the Curve, please visit our website at www.thecurve.com.my, or stay connected with us on Facebook and Instagram.

Tous Les Jours Finds New Home In Malaysia: CJ FoodVille Partners with Stream Empire Holdings to Launch French-Korean Bakery Experience

Good news for French-lovers and Korean-lovers, CJ Foodville, a global leader in the food and beverage sector, has officially announced a landmark partnership with Malaysia’s SEH Food, a part of Stream Empire Holdings to expand Tous les Jours, a renowned French-Korean inspired bakery-café, to the Malaysian market. This collaboration marks a significant milestone in both companies' journeys, with the first Malaysian outlet set to open at Sunway Pyramid by Q2 2025.

 

Tous les Jours literally means "every day" in French, and it has developed into a reputable neighbourhood bakery specialising in French-Korean inspired baked goods, handcrafted beverages, and bold, flavourful coffee and espresso made with the finest ingredients.
 
With over 1,300 stores in Korea and 550 global outlets in countries including the United States, Canada, China, Mongolia, and ASEAN countries such as Indonesia, Vietnam, Cambodia, and Singapore. The brand’s commitment to premium ingredients and freshly baked goods promises an exceptional bakery-café experience for Malaysian consumers.
 

Malaysia has been identified as a strategic market for Tous les Jours, thanks to its burgeoning interest in premium bakery culture and strong affinity for Korean brands. Leveraging its halal-certified manufacturing facilities in Indonesia, Tous les Jours is well-positioned to cater to Malaysia’s halal food market. The flagship outlet at Sunway Pyramid will serve as the cornerstone for the brand’s growth in Malaysia, aiming to position Tous les Jours as the country’s premier bakery-café.
 
SEH Food, a part of Stream Empire Holdings, has been appointed as the master franchisee for Tous les Jours in Malaysia. The company is already well-known for its diverse portfolio of international brands across industries such as fashion, beauty, and food. The company’s expertise includes managing names like New Era, Quiksilver, Roxy, ByWishtrend and more. This partnership marks its ambitious entry into the F&B sector, with plans for regional expansion in the future.
 
“This partnership with CJ Foodville to bring Tous les Jours to Malaysia represents a bold new chapter for Stream Empire Holdings,” said Justin Lim, CEO of Stream Empire Holdings. “Diversifying into the F&B sector allows us to leverage our expertise in retail and e-commerce while meeting the growing demand for unique and premium dining experiences. Tous les Jours’ innovative blend of French and Korean flavours aligns perfectly with our mission to introduce world-class brands to Malaysian consumers.”
 
Jeong Soo Won, Region Head of Southeast Asia of CJ Foodville, added, “At CJ Foodville, we are dedicated to expanding the global reach of Tous les Jours by delivering our unique French-Korean inspired bakery experience to more communities worldwide. Malaysia, with its vibrant culinary landscape and strong interest in premium bakery-cafés, is a key market for us. This partnership with Stream Empire Holdings marks a significant milestone in our journey to share the joy of freshly baked goods with Southeast Asia.”

The partnership is expected to significantly contribute to Malaysia’s economy and regional F&B landscape. It will drive investments in retail spaces, create job opportunities, and develop robust supply chain networks. By combining CJ Foodville’s global expertise with Stream Empire Holdings’ extensive retail and e-commerce experience, Tous les Jours is set to achieve sustainable growth in Malaysia.
 
For the latest updates on Tous les Jours in Malaysia, visit @touslesjours_my on Instagram, and Tous Les Jours MY on Facebook.