Sunplay's "Sending Love & Care to the Ocean" CSR Initiative Enters its 4th Year with New Coral Rehabilitation Project

Sunplay, Malaysia’s leading sunscreen brand, proudly announces the 4th consecutive year of its impactful “Sending Love & Care to the Ocean” CSR initiative. This year, the initiative takes a significant step forward with an exciting new partnership with Watsons and Reef Check Malaysia for a coral rehabilitation project on Tioman Island, reinforcing Sunplay’s unwavering commitment to ocean

conservation.

In a pioneering effort, Sunplay has pledged to donate RM1 from every purchase of Sunplay
Ultra Eco-Safe UV Lotion and other outdoor sunscreens sold at Watsons throughout
September. This collective effort has successfully raised RM40,000, which will be used to
restore vital marine ecosystems by planting coral fragments, essential for sustaining the
diverse marine life of Tioman Island.

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, expressed her
enthusiasm for this expanded conservation initiative and her gratitude for the partnerships
that made it possible.

“We are thrilled to elevate our ‘Sending Love & Care to the Ocean’ initiative by collaborating
with Reef Check Malaysia in a project that not only rehabilitates coral reefs but also engages
the local community. This partnership embodies our enduring dedication to protecting these
invaluable marine habitats,” Lim Mei Yuen remarked.

Coral reefs, often referred to as the "rainforests of the sea," are vital to the health of marine
ecosystems. They provide habitat for countless marine species, protect coastlines from
erosion, and support local economies through tourism and fishing. However, these essential
ecosystems are under unprecedented threat from climate change, pollution, and human
activities, making conservation efforts increasingly critical.

As part of the rehabilitation project, Sunplay and local islanders planted 400 coral fragments
on Tioman Island. The initiative involved 15 local islanders, providing them with training and
job opportunities in reef conservation, thereby contributing to the socio-economic
development of the community.

This effort is not a one-time event; the commitment to coral rehabilitation continues as local
islanders monitor the new corals to ensure their growth and survival, highlighting the
importance of sustained conservation efforts for the well-being of our oceans.