ReadyCare Signature Launches Plant-Based Baby Care Line

Malaysia's pioneering brand of bio-based cleaning products, is excited to introduce its new Baby Care line, offering parents a safe and eco-friendly way to care for their little ones. This new line features carefully formulated products such as Baby Bottle & Utensil Cleaner, Baby Laundry Detergent, and Baby Sanitizer Spray, all crafted with plant-based ingredients to replace harsh, fossil-based chemicals. These products are gentle enough for daily use and safe for items that come into close contact with babies and young children.

Studies show that infants and toddlers are particularly vulnerable to environmental toxins. A 2022
study by the World Health Organization (WHO) reported that children under five are exposed to
higher levels of pollutants, which can lead to developmental issues, respiratory problems, and
other health concerns. Moreover, the demand for non-toxic, baby-safe products has surged, with
the global baby care market expected to reach USD 206.68 billion by 2029, according to a 2023
report by Research and Markets.

ReadyCare Signature is the first Malaysian brand to earn USDA bio-based certification, and its
Baby Care products, like the rest of its range, and vegan-certified by the UK Vegan Society. This
launch addresses growing concerns among parents about chemical exposure, offering a safer
alternative that protects both their children and the environment.

Yeoh Eng Foo, Founder and Managing Director of ReadyCare said, “According to World Health
Organization guidelines, children are more vulnerable to chemical exposure because their organs
and immune systems are still developing. Our Baby Care line is designed with this in mind,
providing a healthier, gentler cleaning experience that parents can trust.”

In conjunction with this launch, ReadyCare Signature has also signed a Memorandum of
Understanding (MOU) with Unifood International Pte Ltd to distribute its products in Singapore.
This partnership is a strategic move to expand ReadyCare Signature’s reach and bring its eco-
friendly solutions to more families across the region.

“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions business
segment, creates a strong synergy that aligns perfectly with our philosophy at ReadyCare
Signature. Their expertise and network in Singapore will help us bring our eco-friendly solutions
to more families, reinforcing our role as a trusted Clean Living Companion,” Yeoh added.

ReadyCare Signature’s Baby Care products are now available at selected retail outlets and online
through rcsignature.com.my, where customers can also subscribe to receive their favourite
products regularly.