Sunplay's "Sending Love & Care to the Ocean" CSR Initiative Enters its 4th Year with New Coral Rehabilitation Project

Sunplay, Malaysia’s leading sunscreen brand, proudly announces the 4th consecutive year of its impactful “Sending Love & Care to the Ocean” CSR initiative. This year, the initiative takes a significant step forward with an exciting new partnership with Watsons and Reef Check Malaysia for a coral rehabilitation project on Tioman Island, reinforcing Sunplay’s unwavering commitment to ocean

conservation.

In a pioneering effort, Sunplay has pledged to donate RM1 from every purchase of Sunplay
Ultra Eco-Safe UV Lotion and other outdoor sunscreens sold at Watsons throughout
September. This collective effort has successfully raised RM40,000, which will be used to
restore vital marine ecosystems by planting coral fragments, essential for sustaining the
diverse marine life of Tioman Island.

Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, expressed her
enthusiasm for this expanded conservation initiative and her gratitude for the partnerships
that made it possible.

“We are thrilled to elevate our ‘Sending Love & Care to the Ocean’ initiative by collaborating
with Reef Check Malaysia in a project that not only rehabilitates coral reefs but also engages
the local community. This partnership embodies our enduring dedication to protecting these
invaluable marine habitats,” Lim Mei Yuen remarked.

Coral reefs, often referred to as the "rainforests of the sea," are vital to the health of marine
ecosystems. They provide habitat for countless marine species, protect coastlines from
erosion, and support local economies through tourism and fishing. However, these essential
ecosystems are under unprecedented threat from climate change, pollution, and human
activities, making conservation efforts increasingly critical.

As part of the rehabilitation project, Sunplay and local islanders planted 400 coral fragments
on Tioman Island. The initiative involved 15 local islanders, providing them with training and
job opportunities in reef conservation, thereby contributing to the socio-economic
development of the community.

This effort is not a one-time event; the commitment to coral rehabilitation continues as local
islanders monitor the new corals to ensure their growth and survival, highlighting the
importance of sustained conservation efforts for the well-being of our oceans.

ReadyCare Signature Launches Plant-Based Baby Care Line

Malaysia's pioneering brand of bio-based cleaning products, is excited to introduce its new Baby Care line, offering parents a safe and eco-friendly way to care for their little ones. This new line features carefully formulated products such as Baby Bottle & Utensil Cleaner, Baby Laundry Detergent, and Baby Sanitizer Spray, all crafted with plant-based ingredients to replace harsh, fossil-based chemicals. These products are gentle enough for daily use and safe for items that come into close contact with babies and young children.

Studies show that infants and toddlers are particularly vulnerable to environmental toxins. A 2022
study by the World Health Organization (WHO) reported that children under five are exposed to
higher levels of pollutants, which can lead to developmental issues, respiratory problems, and
other health concerns. Moreover, the demand for non-toxic, baby-safe products has surged, with
the global baby care market expected to reach USD 206.68 billion by 2029, according to a 2023
report by Research and Markets.

ReadyCare Signature is the first Malaysian brand to earn USDA bio-based certification, and its
Baby Care products, like the rest of its range, and vegan-certified by the UK Vegan Society. This
launch addresses growing concerns among parents about chemical exposure, offering a safer
alternative that protects both their children and the environment.

Yeoh Eng Foo, Founder and Managing Director of ReadyCare said, “According to World Health
Organization guidelines, children are more vulnerable to chemical exposure because their organs
and immune systems are still developing. Our Baby Care line is designed with this in mind,
providing a healthier, gentler cleaning experience that parents can trust.”

In conjunction with this launch, ReadyCare Signature has also signed a Memorandum of
Understanding (MOU) with Unifood International Pte Ltd to distribute its products in Singapore.
This partnership is a strategic move to expand ReadyCare Signature’s reach and bring its eco-
friendly solutions to more families across the region.

“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions business
segment, creates a strong synergy that aligns perfectly with our philosophy at ReadyCare
Signature. Their expertise and network in Singapore will help us bring our eco-friendly solutions
to more families, reinforcing our role as a trusted Clean Living Companion,” Yeoh added.

ReadyCare Signature’s Baby Care products are now available at selected retail outlets and online
through rcsignature.com.my, where customers can also subscribe to receive their favourite
products regularly.

ReadyCare Signature Expands into Singapore through Strategic Partnership with Unifood

Malaysia's pioneering brand of bio-based cleaning products, has taken a significant step in its regional growth by partnering withUnifood International Pte Ltd (Unifood) to distribute its products in Singapore.

As the first brand in Malaysia to earn United States Department of Agriculture (USDA) biobased
certification, ReadyCare has set a high standard for eco-friendly products. What is more, all of its
offerings are Halal-certified as well as certified vegan-friendly by the UK Vegan Society,
underscoring the brand’s far-reaching commitment to sustainability and to safeguarding the
health and well-being of people and planet.

The Asia-Pacific natural household cleaners market witnessed significant growth in the past and
is expected to grow at a CAGR of around 13.2% during the forecast period (2023-2030), driven by
increasing consumer awareness of environmental issues and demand for sustainable products.
Singapore, in particular, has seen a surge in demand, with eco-conscious consumers seeking out
products that align with their values.

This collaboration with Unifood, a Singaporean fast-moving consumer good (FMCG) company
known for its successful brands such as Unisoy and LeSoy, marks a crucial milestone in ReadyCare
Signature’s regional expansion. Leveraging Unifood’s extensive distribution network and market
expertise, ReadyCare Signature will introduce its bio-based cleaning solutions to a wider audience
in Singapore.

“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions
business segment, aligns perfectly with our mission. Their expertise will help us bring ReadyCare
Signature’s eco-friendly solutions to more families in Singapore, supporting their journey towards
healthier and more sustainable living,” said Yeoh Eng Foo, Founder and Managing Director of
ReadyCare, at the MOU signing ceremony.

 Loh Jwee Poh, Managing Director of Unifood, added, “We are excited to bring ReadyCare
Signature’s innovative, bio-based cleaning solutions to the Singapore market, where demand for
safer, eco-friendly household products is growing rapidly.”

This expansion into Singapore follows ReadyCare Signature’s successful market entries in Japan,
the Philippines, and Thailand, reinforcing its mission to make safe, effective, and accessible
cleaning solutions available to households across the region.

To further enhance consumer convenience, ReadyCare Signature has launched a subscription
service in Malaysia, allowing customers to receive their preferred products regularly. This service
ensures that eco-friendly cleaning solutions are always within reach.

They can also be purchased online through ReadyCare's official website at rcsignature.com.my,
where the subscription model is also offered.

Shake Shack Malaysia Strikes Gold with the Shackmeister Launch

Savour the crispy fried shallots and juicy Angus beef in the limited-time ShackMeister Burger, available from 3 October to 31 December 2024 at The Exchange TRX.

It’s delighted taste buds around the world – and now the sizzling ShackMeister and Cookies & Cream Shake is shaking up Kuala Lumpur, at The Exchange TRX from 3 October until 31 December.

Award-Winning ShackMeister Burger

First launched at the 2014 Food Network South Beach Wine & Food Festival’s Burger Bash, the ShackMeister Burger earned the title of “Best Burger” and quickly became a guest favourite. Now, this iconic burger is making its way to Kuala Lumpur, bringing with it a flavour-packed experience.

The ShackMeister features a 100% all-natural beef cheeseburger, topped with crispy fried shallots, and sandwiched between lightly toasted potato buns, adding a garlicky flavour and extra crunch. The burger is a true indulgence that combines premium ingredients with a nostalgic touch.

In addition to the ShackMeister Burger, guests can enjoy the same crispy fried shallots and cheese sauce on the ShackMeister Sausage and ShackMeister Fries. As with all Shake Shack Malaysia menu items, these new offerings are pork-free and alcohol-free.

Cookies & Cream Shake

For dessert lovers, the Cookies & Cream Shake is the perfect treat. Made with Shake Shack’s signature vanilla custard, mixed with cookie crumbles and topped with whipped cream, this shake is richer and creamier than traditional ice cream, providing the ultimate sweet indulgence.

Treat yourself to the Cookies & Cream Shake, crafted with fresh vanilla custard, blended with crunchy cookie crumbles, and topped with whipped cream. Available for a limited time at Shake Shack The Exchange TRX.

To stay in the loop and catch all the latest Shake Shack happenings and updates, follow @shakeshackmy (on Facebook and Instagram).