Rohto Eye Care's Annual CSR Campaign “Sending Love & Care: The Joy of Seeing"

Rohto Eye Care, a pioneer in innovative eye care solutions, is proud to announce the incredible success of its annual CSR campaign, “Sending Love & Care: Joy of Seeing.” This year, Rohto Eye Care reached out to 7,500 primary students across five schools, with more than 50% from underprivileged backgrounds, to educate and empower them with essential knowledge about eye health.

The beneficiary schools for this year’s campaign include SK Seksyen 20, SK Seri Setia, SK Taman Bunga Raya 2, SK Taming Jaya, and SK Taman Midah 2. By focusing on these communities, Rohto Eye Care has made a significant impact on students who might not have access to vital eye health education.

Rohto Eye Care, in collaboration with its esteemed partners Watsons, Focus Point Vision Care Group Sdn. Bhd., and PINTAR Foundation, is dedicated to fostering a brighter future for these students. The campaign included:

• Eye Health Educational Talks: Representatives from Rohto Eye Care conducted interactive and engaging sessions, teaching students about the importance of eye health, preventive measures, and healthy eye care practices.

• Eye Screening Sessions: Comprehensive eye screenings were conducted to identify and address any existing issues promptly.

• Sponsored Prescription Glasses: For students who require visual aids, Rohto Eye Care provided FREE prescription glasses, ensuring every child has the opportunity to see the world clearly.
To make learning about eye health enjoyable, the campaign also featured a variety of fun activities, including:

• Sight-Related Mini Games: Games like Pin the Tail while blindfolded, Card Matching Memory Game, and Find the Odd Color help reinforce eye health lessons in an engaging manner.

• Drawing and Colouring Contests: These contests encourage creativity while emphasising the importance of vision. Prizes have been awarded to winners in each school.

Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, expressed her enthusiasm for the initiative: “This marks the 3rd consecutive year of our ‘Sending Love & Care: Joy of Seeing’ campaign. Starting with two schools in 2022, expanding to three in 2023, and now reaching five in 2024, our journey is a testament to the power of community and collaboration. We are deeply grateful to our partners – Watsons, Focus Point, and PINTAR Foundation – for their unwavering support.”
Research shows that myopia has become more prevalent among young children due to the increased usage of digital devices. By providing eye health education and screening, Rohto Eye Care aims to prevent potential eye issues and improve the quality of life for these students, ensuring that they have the best start in life.

Funding for the “Sending Love & Care: Joy of Seeing” campaign was generated through a unique initiative: RM1 from the sale of each Rohto Eye Care product at Watsons in June 2024 was donated to the campaign. This community-driven effort highlights the collective power of small contributions to create significant positive change.

Rohto Eye Care is committed to enhancing the quality of life through innovative eye care solutions. By focusing on education and community support, Rohto Eye Care strives to make a lasting impact on the lives of underprivileged children, ensuring a healthier and brighter future for all.