Rohto Eye Care's Annual CSR Campaign “Sending Love & Care: The Joy of Seeing"

Rohto Eye Care, a pioneer in innovative eye care solutions, is proud to announce the incredible success of its annual CSR campaign, “Sending Love & Care: Joy of Seeing.” This year, Rohto Eye Care reached out to 7,500 primary students across five schools, with more than 50% from underprivileged backgrounds, to educate and empower them with essential knowledge about eye health.

The beneficiary schools for this year’s campaign include SK Seksyen 20, SK Seri Setia, SK Taman Bunga Raya 2, SK Taming Jaya, and SK Taman Midah 2. By focusing on these communities, Rohto Eye Care has made a significant impact on students who might not have access to vital eye health education.

Rohto Eye Care, in collaboration with its esteemed partners Watsons, Focus Point Vision Care Group Sdn. Bhd., and PINTAR Foundation, is dedicated to fostering a brighter future for these students. The campaign included:

• Eye Health Educational Talks: Representatives from Rohto Eye Care conducted interactive and engaging sessions, teaching students about the importance of eye health, preventive measures, and healthy eye care practices.

• Eye Screening Sessions: Comprehensive eye screenings were conducted to identify and address any existing issues promptly.

• Sponsored Prescription Glasses: For students who require visual aids, Rohto Eye Care provided FREE prescription glasses, ensuring every child has the opportunity to see the world clearly.
To make learning about eye health enjoyable, the campaign also featured a variety of fun activities, including:

• Sight-Related Mini Games: Games like Pin the Tail while blindfolded, Card Matching Memory Game, and Find the Odd Color help reinforce eye health lessons in an engaging manner.

• Drawing and Colouring Contests: These contests encourage creativity while emphasising the importance of vision. Prizes have been awarded to winners in each school.

Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia, expressed her enthusiasm for the initiative: “This marks the 3rd consecutive year of our ‘Sending Love & Care: Joy of Seeing’ campaign. Starting with two schools in 2022, expanding to three in 2023, and now reaching five in 2024, our journey is a testament to the power of community and collaboration. We are deeply grateful to our partners – Watsons, Focus Point, and PINTAR Foundation – for their unwavering support.”
Research shows that myopia has become more prevalent among young children due to the increased usage of digital devices. By providing eye health education and screening, Rohto Eye Care aims to prevent potential eye issues and improve the quality of life for these students, ensuring that they have the best start in life.

Funding for the “Sending Love & Care: Joy of Seeing” campaign was generated through a unique initiative: RM1 from the sale of each Rohto Eye Care product at Watsons in June 2024 was donated to the campaign. This community-driven effort highlights the collective power of small contributions to create significant positive change.

Rohto Eye Care is committed to enhancing the quality of life through innovative eye care solutions. By focusing on education and community support, Rohto Eye Care strives to make a lasting impact on the lives of underprivileged children, ensuring a healthier and brighter future for all.

Guinness Celebrates the New Premier League Season with the Spirit of Togetherness

Get ready to ignite your Premier League passion like never before! Guinness Malaysia is bringing the heat this Premier League season with a sensational nationwide campaign that blends the pulsating thrill of the world’s most-watched football league with the unmatched richness of a perfectly poured Guinness.
As the Official Beer of the Premier League, Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

Caption: (Center) Representatives of Heineken Malaysia, Diageo and Guinness Malaysia team up with Guinness lovers and football fans to mark the global partnership of Guinness as the Official Beer of the Premier League and season-long nationwide campaign.

Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: an all-expenses-paid trip to witness a Premier League match live!

Caption: Guinness x Premier League Viewing Parties unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.

To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.

Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love. 

“The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action. We’re inviting fans to unite, share their love for the game, and savour every moment with a Guinness,” van Keulen continued.

Caption: Guinness creates unforgettable match-day experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action.

Whether you’re cheering at the pub or catching the match at home, Guinness is committed to elevating your match-day experience. For those enjoying the game from home, you can enjoy the same distinctive Guinness draught on your couch. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and experience the beautiful game with the beautiful beer shared with the great company of friends—just as you would at the pub.

Prepare for an unforgettable season where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels: www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy . 

Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.