Boat Noodle, a
popular Thai Noodle brand in the Malaysia Casual dining industry for a decade
now, is taking a serious approach in environmental friendly business model with
its campaign, "BOAT a Better Future." This campaign aims to
promote river and environmental protection, aligning with our mission and
vision of creating a harmonious balance between the food and beverage industry
and nature.
For the past
decade, we regret our lack of environmental consciousness by selling most of
drinks in high quality recyclable PPE cups. However, despite their
recyclability, we have undoubtedly
generated tons and tons of unnecessary waste to process if they ever got to the
recycling plant. Enough is enough, time to take action, and be committed for
the long run!
We've taken
significant internal steps to reduce plastic waste, transitioning to more
sustainable practices within our operations, such as introducing thermal cups.
But our efforts don't stop there. We are actively involved in supporting NGOs
that are dedicated to healing Mother Earth—the very home we live in and the
place where our children will grow up.
Central to our mission is the preservation of rivers, which are the spiritual homeland of boat noodles. The origins of boat noodles trace back to food sold on canals, making rivers integral to our identity and culture. Protecting these waterways is not just about environmental conservation; it’s about safeguarding the essence of our brand and the traditions that have been passed down through generations.
Our latest
initiative involves selling 100,000 cups of Chayen tea as part of our National
Day celebrations, with proceeds supporting environmental conservation efforts.
We have chosen to partner with “upCycled by Fuze Ecoteer” and “Global Environment Centre” for this event because their missions align perfectly with our vision. These organizations are dedicated to environmental and river conservation, supporting local efforts to create a sustainable future. We are impressed by their commitment and the impact of their work.
We have chosen to partner with “upCycled by Fuze Ecoteer” and “Global Environment Centre” for this event because their missions align perfectly with our vision. These organizations are dedicated to environmental and river conservation, supporting local efforts to create a sustainable future. We are impressed by their commitment and the impact of their work.
We invite our customers to support our cause by visiting any Boat Noodle location and enjoying our delicious menu. Your participation will help us reach our target of selling 100,000 Chayen tea drinks, with the proceeds going towards our giveback efforts.
Boat Noodle is selling vouchers for Chayen tea drinks:
1. Loose voucher : RM9.50/voucher (redeemable for 1 Chayen tea)
Join us in this journey, and together, let's create a better, greener world!
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