Heineken® Redefines Music Discovery With the 'Refresh Your Music, Refresh Your Nights" Platform

Music sounds better when shared! Heineken® is excited to announce the return of its global music platform, “Refresh Your Music, Refresh Your Nights”. The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes.

Back with an exciting twist, the highlight of this platform is the all-new Heineken®
Fresh List - an exhilarating digital experience fostering new music discovery and
connections. The Fresh List truly embeds the spirit of music exploration, leading music
lovers to discover refreshing music experiences.

What's captivating about the Heineken® Fresh List is its ability for music lovers to
create refreshing blended playlists on Spotify with their friends and favourite artists.
Unlike typical algorithms, this innovative curation process, powered by the Heineken®
Refreshing Algorithm, breaks the mould by intentionally introducing tracks outside
common preferences, offering refreshing new music experiences.

True to the Heineken® brand ethos of innovation, this unique algorithm enables fans
to blend their playlist with multiple friends and well-loved artists, including Martin
Garrix, Uriah See, as well as DJ Ashley Lau.

Here's how to experience Heineken® Fresh List in a few simple steps:
● Step 1: Visit our platform, Heineken® Refresh Hub:
https://www.heineken.com/my/en/campaigns/heineken-music
● Step 2: Select an artist or any of your friends to refresh your playlist.
● Step 3: Connect using your Spotify account.
● Step 4: Get your Heineken® Fresh List and invite more friends to join!
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, “At
Heineken®, we revel in challenging the norm, infusing every experience with a unique
twist for a fresher world. Introducing the Heineken® Fresh List into the brand’s
‘Refresh Your Music’ global platform reaffirms this commitment. It's about more than
just music; it's about redefining how we connect, explore, and enjoy together. Expect
the unexpected because that's what Heineken® does best."
Fans in Malaysia can anticipate an electrifying music event – Heineken® Refresh –
soon in Kuala Lumpur. Heineken® Refresh will take its revellers on a journey through
fresh tunes and a spectacular audio-visual experience.
Get ready for an exciting journey with Heineken® Refresh! Brace yourself as we
unleash refreshing music experiences across participating outlets nationwide from
April to June 2024. Get hyped for an array of thrilling activities, from immersive music
games that'll ignite your senses to grooving the night away at our pulsating outlet
activations.
So don't miss out on the exhilaration – follow Heineken® on Instagram and Facebook
for updates and details for a sensational ride with Heineken® Refresh!

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above.
We're all about being responsible – when you drive, never drink. Please
#EnjoyResponsibly.