A Celebration for the Ages: the Curve Fosters Community Spirit with ‘Kiriman Raya’ Celebration

 

Nestled in the heart of Mutiara Damansara, the Curve beckons you to embark on a nostalgic journey evoking the timeless tradition of ‘Kiriman Raya.’ This celebration pays homage to the age-old tradition of thoughtful gifting, promising an enchanting experience filled with cherished moments.

Inspired by the historic Pejabat Pos Bukit Rotan, the Ground Floor of the Curve transforms into a vibrant tapestry of shared moments. From now until 14 April 2024, the Centre Court will exude the charm of a traditional ‘kampong’ with its own Pos Malaysia service counter, various retro haven shops and a bustling Raya Bazaar. Shoppers will also be able to send in their Raya Cards and goodies to their loved ones through the Pos Malaysia mailbox and courier services on the weekends.

As part of these festivities, the Curve extends warm blessings and wishes to the local orphanage, Pusat Jagaan Kasih Harapan, Kota Damansara, providing hampers filled with essential items, special Raya packets, along with Raya performances and an iftar session at Royale Chulan, the Curve, fostering a sense of community camaraderie.

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad expresses, "This year, our Raya festivities hold deeper meaning with Pos Malaysia and Malaysia Book of Record’s invaluable involvement. It empowers us to recreate cherished memories and foster a profound sense of community spirit. Additionally the Curve is also committed to supporting local SMEs through our Raya Bazaar, many of which have evolved from humble kiosks to permanent tenants.”

To revive tradition, the Curve showcases over 10,000 Raya greeting cards throughout the mall, engaging shoppers and the community in celebrating this long-forgotten custom. Recognised as the largest display of its kind in Malaysia, the mall has been awarded the title for “The Most Extensive Display of Raya Greeting Cards at the Curve, Mutiara Damansara” by the Malaysian Book of Records. 

In line with the Curve’s sustainability efforts, these Raya cards will later be repurposed for upcoming creative children’s art workshops, collages, and other activities, ensuring they continue to bring delight beyond the Curve’s walls and connect others in the spirit of the season. 

Adding excitement to the celebrations, the Curve presents a diverse range of engaging activities. From captivating musical performances to delightful weekend crafting sessions tailored for children, there's an experience for every visitor. Additionally, don’t miss the Fiesta Raya celebration at The Street and Piazza, and discover the Festival Kraf Kebangsaan at Fashion Walk, Level 1, showcasing the best of national crafts from 15th March to 7th April 2024. These events add an extra layer of excitement to your Raya celebrations at the Curve.

the Curve's redemption program reflects its community commitment, offering an exclusive set of Raya Packets and kad Raya with a minimum spend of RM200. Elevate your festive experience with a special Raya Canister, a collection including Raya Packets and kad Raya, redeemable at a minimum spend of RM450. In the genuine spirit of the season, shoppers also have the chance to win exclusive Raya prizes worth RM2,000 as the highest spender at the Curve, with a maximum of two receipts.

In observance of the holy month of Ramadan, the Curve offers an additional prayer room for Muslim shoppers and staff on the First Floor, complementing the existing surau rooms that enhance the overall shopping experience.

For more details about the ‘Kiriman Raya’ celebration and other upcoming events at the Curve, please visit our website at www.thecurve.my, or stay connected with us on Facebook and Instagram.

Kad raya dihantar pengganti diri,

Tanda ingatan tak lupa di hati.

Syawal dinanti menjelang tiba, 

Jom ke the Curve macam-macam ada!

Heineken® Redefines Music Discovery With the 'Refresh Your Music, Refresh Your Nights" Platform

Music sounds better when shared! Heineken® is excited to announce the return of its global music platform, “Refresh Your Music, Refresh Your Nights”. The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes.

Back with an exciting twist, the highlight of this platform is the all-new Heineken®
Fresh List - an exhilarating digital experience fostering new music discovery and
connections. The Fresh List truly embeds the spirit of music exploration, leading music
lovers to discover refreshing music experiences.

What's captivating about the Heineken® Fresh List is its ability for music lovers to
create refreshing blended playlists on Spotify with their friends and favourite artists.
Unlike typical algorithms, this innovative curation process, powered by the Heineken®
Refreshing Algorithm, breaks the mould by intentionally introducing tracks outside
common preferences, offering refreshing new music experiences.

True to the Heineken® brand ethos of innovation, this unique algorithm enables fans
to blend their playlist with multiple friends and well-loved artists, including Martin
Garrix, Uriah See, as well as DJ Ashley Lau.

Here's how to experience Heineken® Fresh List in a few simple steps:
● Step 1: Visit our platform, Heineken® Refresh Hub:
https://www.heineken.com/my/en/campaigns/heineken-music
● Step 2: Select an artist or any of your friends to refresh your playlist.
● Step 3: Connect using your Spotify account.
● Step 4: Get your Heineken® Fresh List and invite more friends to join!
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, “At
Heineken®, we revel in challenging the norm, infusing every experience with a unique
twist for a fresher world. Introducing the Heineken® Fresh List into the brand’s
‘Refresh Your Music’ global platform reaffirms this commitment. It's about more than
just music; it's about redefining how we connect, explore, and enjoy together. Expect
the unexpected because that's what Heineken® does best."
Fans in Malaysia can anticipate an electrifying music event – Heineken® Refresh –
soon in Kuala Lumpur. Heineken® Refresh will take its revellers on a journey through
fresh tunes and a spectacular audio-visual experience.
Get ready for an exciting journey with Heineken® Refresh! Brace yourself as we
unleash refreshing music experiences across participating outlets nationwide from
April to June 2024. Get hyped for an array of thrilling activities, from immersive music
games that'll ignite your senses to grooving the night away at our pulsating outlet
activations.
So don't miss out on the exhilaration – follow Heineken® on Instagram and Facebook
for updates and details for a sensational ride with Heineken® Refresh!

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above.
We're all about being responsible – when you drive, never drink. Please
#EnjoyResponsibly.

Selsun Blue Unveils Breakthrough Advanced Oil Control Shampoo for Enhanced Scalp Care

At a launch event today, Selsun Blue introduced its latest innovation, the Selsun Blue Advanced Oil Control Shampoo, Anti-Dandruff & Scalp Care. Featuring Selsun Blue’s Dual Power Formula, the shampoo leverages on the synergistic combination of Selenium Sulfide and Piroctone Olamine to offer users an effective solution to combat and to control recurrence of severe dandruff.

In a recent consumer survey, an overwhelming 85% of consumers have reported the shampoo's effectiveness in treating severe dandruff, while 87% attested to its remarkable odour-control capabilities. Additionally, 37% of respondents noted a marked improvement in scalp health after incorporating Selsun Blue Advanced Oil Control into their hair care routine.

"Understanding the needs of our customers is paramount to Selsun Blue, and we are committed to supporting them on their journey to optimal hair and scalp care," remarked Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia. "With our Advanced Oil Control Shampoo, individuals can now take decisive action against unwanted dandruff, benefiting from its advanced formulation that not only combats dandruff effectively but also enhances overall scalp health."

According to Lim, the formula also provides long-lasting odour control, in addition to clarifying and exfoliating oily scalp to prevent excess oil build-up and greasiness. The company states that it is designed to significantly improve scalp health by maintaining the scalp microbiome to minimise irritation.

“But the benefits do not end there. We intend to help our customers keep their hair smooth and moisturised with ingredients such as honey extract, amino acids, and hyaluronic acid. Our customers can experience the hydrating effects simply after just one wash.”

During a panel discussion at the launch, Glen Hiew, Founder and CEO (Chief Executive Officer) of KAMI Hair Group, highlighted the impact of dandruff and oily scalps on hairstyling, emphasizing the importance of tailored solutions like Selsun Blue. "Dandruff not only affects appearance but can also indirectly contribute to hair loss. Our goal is to empower consumers by offering specialized anti-dandruff solutions that address their specific scalp concerns."

Echoing these sentiments, Dr. Che Hafiz underscored the importance of proper scalp care, particularly in Malaysia's humid climate, where dandruff thrives. Dr. Che Hafiz emphasised the significance of using medicated shampoos containing active ingredients like Selenium Sulfide and Piroctone Olamine, especially for active individuals and hijab wearers. 

For more information, visit our website at https://selsun.com.my/ or follow
us on social media
FB: https://www.facebook.com/selsunmalaysia,
IG: https://www.instagram.com/selsun_my/
TikTok: https://www.tiktok.com/@selsunbluemy?lang=en

This World Oral Health Day, Sensodyne introduces NEW Triple Action Formula: ‘Sensitivity Gum & Enamel’

This World Oral Health Day, Sensodyne, the #1 Sensitivity Toothpaste brand in Malaysia*, launched Sensodyne Sensitivity Gum & Enamel, a clinically proven, ground-breaking innovation with a specialized triple mode of action formula that provides long-lasting sensitivity relief, helps restores gum health, and strengthens enamel in two weeks. Its innovative Micro Foam technology effectively delivers the active ingredient (Stannous Fluoride) in hard-to-reach areas between teeth and along the gumline.

Oral health problems are considered to be largely preventable through effective oral hygiene, yet their prevalence remains high. In Malaysia, 94% of Malaysian adults have gum problems, 71% suffer from tooth sensitivity, and nearly 46% experience yellowing of teeth, which may be due to the loss of enamel, according to a 2021 Kantar study. These findings highlight a significant consumer need for solutions addressing a range of oral health concerns in Malaysia.

Sensitivity in teeth is primarily caused by gum issues and enamel erosion. Enamel is the outer most protective layer of the tooth which may weaken with time due to acids in common food and beverages, whereas gum problems stem from plaque bacteria accumulation. 

“While many Malaysians face tooth sensitivity, gum problems, and enamel issues, solutions exist”, says Bryan Wong, General Manager, Malaysia, Singapore and Brunei (MSB), Haleon. Bryan added,  "Nine out of tens adults are at risk of enamel loss due to acidic foods, yet so many people are unaware of the effect it can have on our teeth. At Haleon, we believe that healthy teeth should not be an exclusive privilege. Through the introduction of Sensodyne Sensitivity Gum & Enamel and the #BetterOralCareNation campaign, we aim to inspire Malaysians to prioritize their oral health by presenting accessible solutions.” 

Sensodyne is continuing its movement of #BetterOralCareNation to raise oral health awareness across Malaysia and motivate Malaysians to prioritize their oral health for healthier gums and teeth. The campaign includes a captivating television commercial, eye-catching outdoor advertising, engaging on-ground activities, and informative content across Sensodyne Malaysia's website, social media channels, and traditional media platforms. By collaborating with healthcare professionals, social media creators, and influencers, Sensodyne aims to deliver channel-relevant reliable information.

The campaign officially launched on 1st March, with the first event taking place on 7th March at Sunway Velocity Mall in Kuala Lumpur, with free dental check-up (sensitivity, gum and enamel tests). As part of the engagement activities, the popular #BetterOralCareNation anthem is brought back on social media to inspire Malaysians to improve their oral health awareness and practices.

Sensodyne Sensitivity Gum & Enamel toothpaste can be found in pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets across Malaysia.

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts. 

Bosch opens its first Flagship Experience Centre in Petaling Jaya

Bosch, a globally trusted brand in the home appliance sector, officially opened its very first Bosch Flagship Experience Centre in Selangor’s central business district and commercial hub in Damansara Utama. This opening marks an important milestone for the brand, further solidifying its position as a leader in the premium home appliances segment.

“Our Direct-to-Consumer (D2C) strategy and the concept of the Experience Centre has long been tried and tested in many other countries by Bosch, proven to work in staying close with our consumers while presenting the way of living sustainably #LikeABosch. Our primary focus is on people. We aim to empower our consumers with an up-close experience of using Bosch home appliances. With our home technology, we want to improve the quality of life by freeing up more time with the loved ones, turning a house chore into an experience, and transforming a home space into a living space. With this opening, Bosch is committed to further expanding into the Malaysian households,” said Gary Te, Chief Executive Officer of Bosch Home Appliances Malaysia. 

Newest Bosch home technology arrives in Malaysia. The 7,000 sq ft Bosch Flagship Experience Centre is a one-stop sales and customer service centre. A step into the centre immediately brings the feeling of home as the centre was a residential bungalow unit and is designed to resemble a modern-day contemporary home.
The centre offers a complete range of Bosch home appliances including the
newest series 8 ovens that are guided by automation with Artificial Intelligence,
as well as the Bosch Home Connect corner which demonstrates a smart home
with connected appliances that can be controlled with a phone, tablet, voice and
other devices.

Focusing on consumer’s experience Consumers can discover the latest collection of home appliances at the experience center, while children enjoy themselves in a designated play area equipped with toy kitchen machines. To enhance the awareness of German engineering, a creative anamorphic structure featuring Bosch dishwasher and its inner components is displayed in the middle of the Experience Centre. Paired with detailed explanations from product specialists, this display is designed to help consumers easily understand how the World’s No.1 Brand for Dishwashers* optimise water and energy consumption.

To elevate the experience, there is also a live kitchen area where various experiential activities such as baking classes, workshops, or corporate events can be conducted, comfortably accommodating up to 30 people. Stronger business presence
Bosch as a technology leader has more than a century of presence in Malaysia,
while its home appliances division has been established in the country for 17
years.

“Investment is made to develop this emerging market as we see great potential of Malaysia contributing greatly to the ASEAN sales. Being the leader in the premium home appliances segment in Malaysia, we see the opportunity to grow our market share given the rising demand of better lifestyle and improved quality of life,” said Martin Jaeger, Chief Executive Officer of Bosch Home Appliances ASEAN.

Klauss Landhaeusser, Managing Director of Bosch Malaysia added that as of 31
December 2022, the Bosch group has employed about 4,200 associates and
made a total of RM400 million (86.2 million euro) investment in Malaysia. He
said, “Through Bosch investments in our people and the business, we are
committed to developing our presence in Malaysia with a forward-looking vision
driven by ‘Invented for Life’. I thank the continued trust and support from our
associates partners and customers.”

Celebrating the grand opening with extraordinary savings! Benefit from
up to 25% off storewide from 1 – 14 March 2024, and find the ideal home
appliances to enhance your dream home and kitchen. Seize this exclusive
opportunity to indulge in premium products for less, only at the new Bosch
Flagship Experience Centre.

*Source: Euromonitor International Limited; volume sales 2023

Cetaphil® Strengthens Ties with the Malaysian Community through Collaborative Partnership with Mira Filzah as the New Face of the Brand in 2024

  Cetaphil®, the No.1 dermatological skincare brand in Malaysia, proudly announces a significant partnership in anticipating of the holy month of Ramadan. The brand is thrilled to unveil the newest face of Cetaphil® for 2024, the versatile Malaysian actress and entrepreneur, Mira Filzah, appointed as the esteemed Brand Ambassador.
More than just a renowned actress, Mira Filzah personifies the spirit of a modern working urban mom, representing the diverse and dynamic women of today. Her role as a multi-talented professional and dedicated mother embodies the essence of contemporary women who, despite their busy lifestyles, prioritises skin health. Cetaphil® proudly acknowledges Mira as a beacon of inspiration, showcasing how one can balance a demanding schedule while still embracing the importance of skin health. Her representation of Cetaphil’s brand essence reflects an approachable, down-to-earth demeanor and sensible approach to skincare. Mira’s alignment with the brands’ ethos of “We Do Skin, You Do You” accentuates the very nature that defines Cetaphil®.
Mira’s alignment with Cetaphil® goes beyond the surface, resonating with the brand’s mission of promoting holistic skincare as an integral component of a healthy lifestyle. As the Brand Ambassador, she will not only represent the brand but also serve as an inspirational figure, encouraging women of all ages to embrace a skincare routine that reflects Cetaphil’s commitment to addressing skin concerns and achieving healthy skin. 
Mira Filzah, Brand Ambassador of Cetaphil Malaysia expresses her excitement, stating, “Joining forces with Cetaphil® is more than just a partnership – it’s a celebration of self-love. As a working mom, I understand the juggle, but skincare is an essential daily ritual to maintain skin health. I’m honored to be part of Cetaphil®, inspiring others to do the same.”
The brand anticipates a series of engaging initiatives, exclusive events, social media campaigns, and promotions, all geared towards enhancing the skincare experience for Malaysians. 
Ms Cindy Tiu, Country Manager of Galderma Malaysia shared, “We are delighted to welcome Mira Filzah to the Cetaphil® family as our Brand Ambassador for this year. With Cetaphil’s rich history rooted in dermatological expertise, we see Mira as an ideal embodiment of our brand’s purposes.” 
This partnership is set to kickstart with the advent of the Ramadan season, marked by Cetaphil’s “30 Hari Kulit Sihat Raya Berseri” campaign. This initiative aims to reach out to as many Malaysians as possible to champion skin health throughout the 30-Day Ramadan period. Besides partnering with Mira Filzah, the campaign extends its reach from the digital sphere to on-ground activations, including a specially designed kombi van that will tour various locations. 
“Our goal is to weave a meaningful narrative throughout this campaign, making it a purposeful journey for everyone during Ramadan. Through strategic activations and partnerships with influential figures like Mira Filzah, we aim to touch the lives of Malaysians and raise awareness about the significance of maintaining skin health. While the primary focus of Ramadan is on spiritual growth, self-discipline, and fostering empathy, we recognise that the concept of self-care is equally important during this holy month”, she added. 
The heart of the campaign lies in encouraging Malaysians to adopt a simple yet effective 3-step routine using its Cetaphil® CORE range – Cleanse with Cetaphil® Gentle Skin Cleanser or Cetaphil® Hydrating Foaming Cream Cleanser, Moisturise with Cetaphil® Moisturising Cream or Cetaphil® Moisturising Lotion, and Protect with Cetaphil® Sun SPF 50+ Light Gel. This skincare routine aims to empower individuals to achieve Raya-ready radiant skin, emphasizing the importance of consistent, yet simple skincare practices during the holy month. 
Adding to the festive excitement, Cetaphil® unveils its nationwide Buy & Win campaign, offering shoppers the chance to win prizes worth up to RM48,000. Prizes include an IKEA makeover, a 2D1N staycation at the hotel of their choice, and petrol vouchers.  
Moreover, from 1 March – 30 April 2024, shoppers can stand a chance to win an exclusive Mira Filzah shawl when spending a minimum of RM100 on Cetaphil® Bright Healthy Radiance products in a single receipt.
To celebrate the Eid festivities, Cetaphil® is also partnering with Malaysian homegrown brands in their Kampung Pink POWA campaign, which focuses on their Cetaphil® Bright Healthy Radiance range for achieving bright, healthy, radiant skin in as fast as 14 days. Featuring local brands such as Mira Filzah Shawls, Petit Moi, So.lek, and more, shoppers can redeem exclusive promo codes on Cetaphil’s website or stand a chance to win Cetaphil® Bright Healthy Radiance product samples, preparing them for the upcoming festivities from skincare, beauty, and fashion essentials.
For further details on 30 Hari Kulit Sihat Raya Berseri and Kampung Pink Powa, please visit www.cetaphil.com.my or find us on Instagram and Facebook.

CeraVe Launches in Malaysia: Bridging Accessibility Gap for Dermatologist-Backed Skincare Solutions

CeraVe, the world's leading dermatological skincare brand, marks its official launch in Malaysia, making its products available at major pharmacies across the country.
With a focus on addressing prevalent skin issues in Malaysia, such as sensitive skin, dry skin and atopic dermatitis resulting from damaged skin barrier, CeraVe introduces its six-core products to cater to diverse skincare needs.

CeraVe's journey began in 2005 with the recognition that dermatological skin issues often stem from decreased levels of ceramides in the skin resulting in disrupted skin barrier and this in turn causes skin dehydration, dryness, and irritation. Drawing upon this scientific understanding, a panel of certified dermatologists formulated CeraVe with human skin-identical ceramides (Ceramide 1, 3, and 6-II), fatty acids, and other lipids, delivered effectively through MultiVesicular Emulsion Technology (MVE). This innovative technology not only restores skin barrier function but also provides long-term moisturisation with just one use, helping to retain moisture for healthy and comfortable skin.

Ashlee Ng, General Manager of L’Oreal Malaysia's Dermatological Beauty Division, emphasised the importance of accessibility to dermatologist-backed products, stating, "With only one dermatologist for every 241,000 people in Malaysia, many individuals lack access to professional skincare recommendations. CeraVe, globally recognised for its efficacy in restoring the skin's natural barrier, aims to bridge this accessibility gap for Malaysians."

“As compared to regular moisturisers with a single release formulation, CeraVe’s unique MVE technology delivers and releases essential ceramides throughout the day after just one application, resulting in prolonged hydration. This helps with ensuring the skin is constantly hydrated and improving skin health. We are committed to expanding access to skincare products like CeraVe in Malaysia, while also empowering individuals with knowledge, as this will greatly contribute to improved skin health for many." Ng added.

The launch event featured a panel discussion focusing on the skin barrier's crucial role in maintaining overall skin health. Experts emphasised the crucial need to protect and restore the skin barrier, with poignant real-life accounts from individuals grappling with skin conditions like psoriasis and eczema reinforcing the necessity for effective skincare solutions. Furthermore, brand representatives elaborated on CeraVe's ground-breaking formulations and unwavering commitment to nurturing a healthy skin barrier.
The formulation of CERAmides with MVE technology led to the creation of CERAVE, an affordable, accessible, and therapeutic skincare solution for all. Developed and recommended by dermatologists worldwide, CeraVe offers a line of skincare products to help restore the skin’s natural barrier.

CeraVe's core products introduced to Malaysia include:
o Moisturising Cream - Suitable for users who have dry to very dry skin, the
moisturising cream provides 48-hour hydration.
o Moisturising Lotion - Suitable for people with normal or dry skin, the lightweight oil-
free formulation provides 24-hour hydration.
o Foaming Cleanser - This gentle foaming cleanser removes dirt, oil, and makeup
without making skin feel tight or dry.
o Hydrating Cleanser - The Hydrating cleanser gently cleanses, removes excess oil, and
refreshes your skin without disrupting the skin barrier.
o AM Facial Moisturising Lotion - A broad-spectrum SPF 30 Moisturiser that provides
continuous hydration and daily protection against UV damage.
o PM Facial Moisturising Lotion - Hydrate, calm, and soothe your skin while protecting
the skin barrier.

From 1st Mar until 3rd March, the public is invited to visit the Bookmark at APW Bangsar to explore CeraVe's product range, gain insights into the significance of restoring the skin barrier, and receive complimentary samples and gifts. Additionally, visitors can receive free skin hydration analysis and indulge in moisturizing hand massages provided by visually impaired masseuses.

#CeraVeMY #MoisturiseLikeADerm