Friday, November 8, 2024
Combi Malaysia Champions Child Passenger Safety
Wednesday, November 6, 2024
MR D.I.Y. launches ‘MR D.I.Y. PANDAi Jaga Anda’ initiative and introduces a friendly mascot, a panda named PANDAi
Alex Goh, Head of Marketing of MR D.I.Y. Group (center), launches the retailer’s latest mascot, a friendly panda named PANDAi, as part of the ‘MR D.I.Y. PANDAi Jaga Anda’ initiative.
MR D.I.Y., Malaysia’s largest home improvement retailer known for its ‘Always Low Prices’, has unveiled an exciting new chapter in its journey to add value to the lives of Malaysians - the ‘MR D.I.Y. PANDAi Jaga Anda’ [MR D.I.Y. Knows How to Care for You] community initiative.
Speaking at the launch of the initiative held in the vibrant Bukit Bintang district in Kuala Lumpur, Alex Goh, Head of Marketing for MR D.I.Y. Group, emphasised the retailer’s dedication to the community, saying, “As the country’s leading home improvement retailer, we’ve made it our mission to care for Malaysians since our inception in 2005. The ‘MR D.I.Y. PANDAi Jaga Anda’ initiative is a testament to that promise. Whether you need a lightbulb, kitchen tools, or any hardware, we ensure that ‘semuanya ada’ [everything is available] at affordable prices. Our new initiative encapsulates this commitment - because ‘MR D.I.Y. PANDAi Jaga Anda’”.
The launch event also saw the introduction of MR D.I.Y.’s newest brand mascot, a charming and friendly panda mascot named PANDAi. Visitors to Bukit Bintang were greeted by an impressive 14-foot PANDAi display, drawing the attention of families and passersby.
Goh explained the choice of a panda as the new mascot: "Pandas are universally loved for their friendliness, cuteness, and intelligence. Like pandas, MR D.I.Y. is cherished for being close to the hearts of Malaysians. We ‘PANDAi’ Jaga our customers by staying true to our promise of ‘Always Low Prices.’ We believe that PANDAi will bring a sense of joy and fun, enhancing our customers’ shopping experience.”
The event was filled with excitement, featuring a fleet of PANDAi mascots riding the KL Hop On Hop Off bus, waving cheerfully at spectators. A highlight was the surprise flash mob by a group of PANDAi, engaging the crowd and handing out special freebies. In addition, Malaysians can also watch cute videos of PANDAi on the retailer’s website and social media channels.
Throughout November, KL-ites will have opportunities to meet PANDAi at various malls, including Fahrenheit 88 (7 Nov), MyTOWN Shopping Centre (9 Nov), IOI City Mall, Putrajaya (23 Nov), and Pavilion Bukit Jalil (30 Nov). Adding to the initiative, MR D.I.Y. will be setting up panda-themed seating areas at MyTOWN Shopping Centre and Pasar Seni MRT station to create welcoming, family-friendly spaces.
With ‘MR D.I.Y. PANDAi Jaga Anda’, the retailer reinforces its role not just as a store, but as a part of the community it serves.
For more information on MR D.I.Y., the ‘MR D.I.Y. PANDAi Jaga Anda’ initiative, visit mrdiy.com, e-commerce platform, mrdiy.com.my, Facebook, and Instagram.
A cheerful group of PANDAi mascots waves to spectators from a KL Hop-On Hop-Off bus.
All smiles at the ‘MR D.I.Y. PANDAi Jaga Anda’ event!
Monday, November 4, 2024
Importance of Engaging a Reliable Printer Repair Service in KL
Tuesday, October 15, 2024
Sunplay's "Sending Love & Care to the Ocean" CSR Initiative Enters its 4th Year with New Coral Rehabilitation Project
In a pioneering effort, Sunplay has pledged to donate RM1 from every purchase of Sunplay
Ultra Eco-Safe UV Lotion and other outdoor sunscreens sold at Watsons throughout
September. This collective effort has successfully raised RM40,000, which will be used to
restore vital marine ecosystems by planting coral fragments, essential for sustaining the
diverse marine life of Tioman Island.
Lim Mei Yuen, General Manager of Rohto-Mentholatum (M) Sdn Bhd, expressed her
enthusiasm for this expanded conservation initiative and her gratitude for the partnerships
that made it possible.
“We are thrilled to elevate our ‘Sending Love & Care to the Ocean’ initiative by collaborating
with Reef Check Malaysia in a project that not only rehabilitates coral reefs but also engages
the local community. This partnership embodies our enduring dedication to protecting these
invaluable marine habitats,” Lim Mei Yuen remarked.
Coral reefs, often referred to as the "rainforests of the sea," are vital to the health of marine
ecosystems. They provide habitat for countless marine species, protect coastlines from
erosion, and support local economies through tourism and fishing. However, these essential
ecosystems are under unprecedented threat from climate change, pollution, and human
activities, making conservation efforts increasingly critical.
As part of the rehabilitation project, Sunplay and local islanders planted 400 coral fragments
on Tioman Island. The initiative involved 15 local islanders, providing them with training and
job opportunities in reef conservation, thereby contributing to the socio-economic
development of the community.
This effort is not a one-time event; the commitment to coral rehabilitation continues as local
islanders monitor the new corals to ensure their growth and survival, highlighting the
importance of sustained conservation efforts for the well-being of our oceans.
Sunday, October 6, 2024
ReadyCare Signature Launches Plant-Based Baby Care Line
study by the World Health Organization (WHO) reported that children under five are exposed to
higher levels of pollutants, which can lead to developmental issues, respiratory problems, and
other health concerns. Moreover, the demand for non-toxic, baby-safe products has surged, with
the global baby care market expected to reach USD 206.68 billion by 2029, according to a 2023
report by Research and Markets.
Baby Care products, like the rest of its range, and vegan-certified by the UK Vegan Society. This
launch addresses growing concerns among parents about chemical exposure, offering a safer
alternative that protects both their children and the environment.
Yeoh Eng Foo, Founder and Managing Director of ReadyCare said, “According to World Health
Organization guidelines, children are more vulnerable to chemical exposure because their organs
and immune systems are still developing. Our Baby Care line is designed with this in mind,
providing a healthier, gentler cleaning experience that parents can trust.”
Understanding (MOU) with Unifood International Pte Ltd to distribute its products in Singapore.
This partnership is a strategic move to expand ReadyCare Signature’s reach and bring its eco-
friendly solutions to more families across the region.
“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions business
segment, creates a strong synergy that aligns perfectly with our philosophy at ReadyCare
Signature. Their expertise and network in Singapore will help us bring our eco-friendly solutions
to more families, reinforcing our role as a trusted Clean Living Companion,” Yeoh added.
through rcsignature.com.my, where customers can also subscribe to receive their favourite
products regularly.
Saturday, October 5, 2024
ReadyCare Signature Expands into Singapore through Strategic Partnership with Unifood
As the first brand in Malaysia to earn United States Department of Agriculture (USDA) biobased
certification, ReadyCare has set a high standard for eco-friendly products. What is more, all of its
offerings are Halal-certified as well as certified vegan-friendly by the UK Vegan Society,
underscoring the brand’s far-reaching commitment to sustainability and to safeguarding the
health and well-being of people and planet.
The Asia-Pacific natural household cleaners market witnessed significant growth in the past and
is expected to grow at a CAGR of around 13.2% during the forecast period (2023-2030), driven by
increasing consumer awareness of environmental issues and demand for sustainable products.
Singapore, in particular, has seen a surge in demand, with eco-conscious consumers seeking out
products that align with their values.
This collaboration with Unifood, a Singaporean fast-moving consumer good (FMCG) company
known for its successful brands such as Unisoy and LeSoy, marks a crucial milestone in ReadyCare
Signature’s regional expansion. Leveraging Unifood’s extensive distribution network and market
expertise, ReadyCare Signature will introduce its bio-based cleaning solutions to a wider audience
in Singapore.
“Partnering with Unifood, a company deeply rooted in the on-the-go nutrition solutions
business segment, aligns perfectly with our mission. Their expertise will help us bring ReadyCare
Signature’s eco-friendly solutions to more families in Singapore, supporting their journey towards
healthier and more sustainable living,” said Yeoh Eng Foo, Founder and Managing Director of
ReadyCare, at the MOU signing ceremony.
Signature’s innovative, bio-based cleaning solutions to the Singapore market, where demand for
safer, eco-friendly household products is growing rapidly.”
This expansion into Singapore follows ReadyCare Signature’s successful market entries in Japan,
the Philippines, and Thailand, reinforcing its mission to make safe, effective, and accessible
cleaning solutions available to households across the region.
To further enhance consumer convenience, ReadyCare Signature has launched a subscription
service in Malaysia, allowing customers to receive their preferred products regularly. This service
ensures that eco-friendly cleaning solutions are always within reach.
They can also be purchased online through ReadyCare's official website at rcsignature.com.my,
where the subscription model is also offered.
Thursday, October 3, 2024
Shake Shack Malaysia Strikes Gold with the Shackmeister Launch
Savour the crispy fried shallots and juicy Angus beef in the limited-time ShackMeister Burger, available from 3 October to 31 December 2024 at The Exchange TRX.
It’s delighted taste buds around the world – and now the sizzling ShackMeister and Cookies & Cream Shake is shaking up Kuala Lumpur, at The Exchange TRX from 3 October until 31 December.
Award-Winning ShackMeister Burger
First launched at the 2014 Food Network South Beach Wine & Food Festival’s Burger Bash, the ShackMeister Burger earned the title of “Best Burger” and quickly became a guest favourite. Now, this iconic burger is making its way to Kuala Lumpur, bringing with it a flavour-packed experience.
The ShackMeister features a 100% all-natural beef cheeseburger, topped with crispy fried shallots, and sandwiched between lightly toasted potato buns, adding a garlicky flavour and extra crunch. The burger is a true indulgence that combines premium ingredients with a nostalgic touch.
In addition to the ShackMeister Burger, guests can enjoy the same crispy fried shallots and cheese sauce on the ShackMeister Sausage and ShackMeister Fries. As with all Shake Shack Malaysia menu items, these new offerings are pork-free and alcohol-free.
Cookies & Cream Shake
For dessert lovers, the Cookies & Cream Shake is the perfect treat. Made with Shake Shack’s signature vanilla custard, mixed with cookie crumbles and topped with whipped cream, this shake is richer and creamier than traditional ice cream, providing the ultimate sweet indulgence.
Treat yourself to the Cookies & Cream Shake, crafted with fresh vanilla custard, blended with crunchy cookie crumbles, and topped with whipped cream. Available for a limited time at Shake Shack The Exchange TRX.
To stay in the loop and catch all the latest Shake Shack happenings and updates, follow @shakeshackmy (on Facebook and Instagram).
Monday, September 30, 2024
Rohto Eye Care's Annual CSR Campaign “Sending Love & Care: The Joy of Seeing"
To make learning about eye health enjoyable, the campaign also featured a variety of fun activities, including:
Research shows that myopia has become more prevalent among young children due to the increased usage of digital devices. By providing eye health education and screening, Rohto Eye Care aims to prevent potential eye issues and improve the quality of life for these students, ensuring that they have the best start in life.
Tuesday, September 3, 2024
Guinness Celebrates the New Premier League Season with the Spirit of Togetherness
As the Official Beer of the Premier League, Guinness is set to deliver an extraordinary season with a series of exhilarating Viewing Parties across Malaysia’s best-loved pubs and bars. This epic campaign promises to unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.
Caption: (Center) Representatives of Heineken Malaysia, Diageo and Guinness Malaysia team up with Guinness lovers and football fans to mark the global partnership of Guinness as the Official Beer of the Premier League and season-long nationwide campaign.
Fans can dive headfirst into the electrifying atmosphere of the Premier League, relishing every moment with a Guinness in hand, and stand to win incredible prizes—including the ultimate grand prize: an all-expenses-paid trip to witness a Premier League match live!
Caption: Guinness x Premier League Viewing Parties unite fans of the beautiful game and the beautiful beer, offering an unforgettable viewing experience packed with action, camaraderie, and unbeatable rewards.
To heighten the excitement, Guinness rolled out a dynamic new communication titled ‘Lovely Game for a Guinness,’ spanning various media channels. This new creative series captures the deep connection between football fans and their beloved stout, ensuring memorable experiences as the two global icons unite. The global campaign kicked off last month in London, where Premier League legend Alan Shearer teamed up with Guinness to unveil an iconic spectacle—a line-up of 20 Guinness tankers, each sporting the colours of a Premier League club, setting off from the legendary St. James’s Gate Brewery in Dublin to deliver perfect pints of Guinness to fans for the season’s first match.
Martijn van Keulen, Managing Director of Heineken Malaysia Berhad, expressed his enthusiasm by drawing on the essence aptly captured in the campaign tagline, ‘Lovely Game for a Guinness’: “We couldn’t be more excited to roll out the Guinness x Premier League campaign in Malaysia, which offers a unique opportunity for all football fans – regardless of their club allegiance – to come together for an authentic Guinness experience celebrating the beautiful game they love.
“The Premier League embodies passion, excitement, and unity, and Guinness is thrilled to bring that same vibrant energy to fans across Malaysia. This campaign isn’t just about celebrating the partnership of two iconic global brands; it’s about creating unforgettable experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action. We’re inviting fans to unite, share their love for the game, and savour every moment with a Guinness,” van Keulen continued.
Caption: Guinness creates unforgettable match-day experiences that put passionate fans, the rich culture of football, and the enjoyment of a Guinness at the very heart of the action.
Whether you’re cheering at the pub or catching the match at home, Guinness is committed to elevating your match-day experience. For those enjoying the game from home, you can enjoy the same distinctive Guinness draught on your couch. Simply order Guinness Draught In A Can (GDIC) online at Drinkies.my, and experience the beautiful game with the beautiful beer shared with the great company of friends—just as you would at the pub.
Prepare for an unforgettable season where every goal and every cheer is perfectly paired with a pint of Guinness. Stay updated on all things Guinness Malaysia by following their social media channels: www.facebook.com/guinnessmalaysia and www.instagram.com/guinnessmy .
Guinness x Premier League and all related promotions and activities are strictly for non-Muslims aged 21 and above only. Guinness Malaysia reminds all patrons to enjoy responsibly and to never drink and drive.
Thursday, August 29, 2024
MR D.I.Y’s Merdeka Bazaar is all about pride, unity and fun
The three-day Bazaar, the first-ever by the homegrown retailer, will run from Friday, 30 August 2024 to Sunday, 1 September 2024, at PIAZZA, Pavilion Bukit Jalil, from 10am to 10pm daily.
The Bazaar features over 100 booths showcasing some of Malaysia’s most popular local food vendors as well as products from MR D.I.Y. Group’s own brands - MR D.I.Y., MR. TOY, EMTOP, and MR. DOLLAR. There are also handmade accessories, stationery, cosmetics, and crafts primarily by Malaysian entrepreneurs and vendors, as well as fun games, creative workshops and exciting performances.
A must-visit feature of the Bazaar is the Unity Gallery, an art exhibition showcasing the work of some of Malaysia’s most promising young artists.
Even more exciting will be a special performance by celebrities Alif Satar & The Locos, Jaclyn Victor, and Priscilla Abby, who will perform live, for the first time ever, the MR D.I.Y-initiated patriotic anthem ‘Bersama Satu Suara’. This will take place on 31 August 2024 at 8:30 pm.
Commenting on the Bazaar, MR D.I.Y. Group’s Head of Marketing Alex Goh said, “The ‘Bersama Satu Bazaar’ is all about celebrating our pride and unity as Malaysians in a fun and engaging event. The lineup of activities promises something for everyone and will create lasting memories for every visitor - all of which make it a beautiful way to celebrate Malaysia and being Malaysian.
Goh said that MR D.I.Y conceptualised the Bazaar as a way of providing local vendors, entrepreneurs, artists, and performers a platform to come together and showcase their talents and products, whilst providing an unforgettable shopping experience for Malaysians.
The live premiere of our specially-commissioned song ‘Bersama Satu Suara’ and the Unity Gallery art exhibition makes the whole event even more meaningful, as it celebrates the unity, diversity and creativity of all Malaysians. Our unique Malaysian DNA is something we treasure at MR D.I.Y, and this event is our way of sharing it with all Malaysians. Spread the word and come with your families and friends; we look forward to celebrating Malaysia’s 67th birthday together,” he added.
Tuesday, August 27, 2024
Heineken® Crowns Malaysia's First-Ever Player 0.0 Champion!
Player 0.0 - Heineken®’s latest initiative - is a mobile and sim racing competition which combines the excitement of racing with the brand’s commitment to underscoring the important messaging of "The Best Driver is the one who is not drinking". Since June, over 1,500 participants tried their hand at the game, resulting in an impressive 50,000 game plays, and the search finally came to an end this month. After racing their way to the top, the top 20 racers from the leaderboard were invited to the Player 0.0 Malaysia Finals to showcase their talent, and the opportunity to represent Malaysia in the finals.
Last night, the racing spirit was at an all-time high at Piazza, Pavilion Bukit Jalil as the Player 0.0 Malaysia Finals were held in conjunction with a live viewing of the much-anticipated Formula 1 Dutch Grand Prix™, the first race back after the season’s summer break. It was a vibrant atmosphere as enthusiasts gathered for an unforgettable experience; but the event was more than just a race. It was a celebration of the sport as fans enjoyed a live screening of the fan-favourite Dutch GP - Max Verstappen’s very own home race - and the home of Heineken®. The venue was transformed into a Grand Prix paddock experience with F1™-themed engagements.
As guests enjoyed Heineken® 0.0, they got to witness firsthand the impressive gameplay between the finalists who went wheel-to-wheel on the sim, as Chong Kai Chang emerged as Malaysia’s very own ‘Player 0.0’. Chong Kai Chang will be representing Malaysia at the global finals held in conjunction with Gamergy, an Esports and gaming festival in Madrid, Spain. The highlight of the global finals is the opportunity to meet three-time F1™ world champion, Max Verstappen. Making it more than just the race, live music performances from favourite local DJs - Blink, Jovynn, Mister Rodrigo, Pitch Shift and Shwan Zod - featured F1™ themed sounds within their setlist that transformed the venue, giving fans a refreshing watch party experience.
“Heineken® has always been about bringing people together by providing refreshing experiences – and what better way to do that than with our Player 0.0 initiative? As a beer brand that promotes responsible consumption, we want to drive the WYDND messaging through unique and innovative ways with mobile and sim racing. Our goal is to inspire consumers to enjoy responsibly and emphasise that the best driver is the one who is not drinking unless it’s a Heineken®v 0.0’,” said Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad.
Heineken® & Heineken® 0.0 and all promotions are for non-Muslims aged 21 and above only. For more information and updates, log on to the website at https://www.heineken.com/my/en/home or follow Heineken® on Instagram (@HeinekenMY) and Facebook (https://www.facebook.com/HeinekenMYS/).