MAGGI® & MOE Kick Off Search for Talented Young Chefs

The annual MAGGI® Secondary Schools Cooking Competition (MSSCC)

Returns for its 23^rd consecutive year!

A joint initiative by MAGGI® and the Ministry of Education Malaysia (MOE),

This year’s MSSCC raises the bar

By incorporating new challenges

Aimed at inspiring students to embrace Higher Order Thinking Skills.

The MSSCC event for 2019

Was launched in Sekolah Menengah Kebangsaan Agama Presint 11

And officiated by Encik Suhaimi Sun bin Abdullah,

Deputy Director of Sports and Arts Education Division,

Ministry of Education Malaysia.

 The theme for MSSCC 2019,

‘You and MAGGI®.

Making a positive impact through homemade meals’,

Focuses on offering young chefs a fun and competitive platform

To showcase their skills in creating wholesome home-cooked meals,

As well as cultivating a love of cooking amongst Malaysian students.

Building on key learnings from the previous year’s editions,

MSSCC 2019 will see an enhanced structure

As well as new components to elevate the competition.

  

 Ms. Kimberly Oh,

Marketing Manager of MAGGI®, commented,

“We are thrilled to once again give young Malaysians

The opportunity to demonstrate their culinary prowess through MSSCC!

Unlike previous years where students would create dishes

Based on pre-determined recipes,

This year’s competition kicks off with the Creative Cooking Challenge,

Requiring students to tap into their creativity

And problem-solving skills right from the onset.

There is also a greater emphasis this year

On presentation and communication skills,

As the students must present their recipes and dishes they create.”

“In tandem with this,

We continuously strive to impart

The importance of leading a healthy lifestyle

Through good nutrition.

This ties back to our brand purpose

Of creating good food moments for individuals and families,” she added.

 Encik Suhaimi Sun bin Abdullah,

Deputy Director, Co-Curricular and Arts Division,

Ministry of Education Malaysia, said,

“We welcome collaborative efforts,

Especially with the private sector,

To work hand in hand in nurturing

A healthier generation of Malaysians

And are pleased to continue

This long-standing partnership with MAGGI®

To inculcate good eating habits amongst students.”

“We are confident that

The new and exciting elements

Will further inspire the students

To embrace Higher Order Thinking Skills

And provide a strong platform

To enable them to grow their capabilities,” he added.

For the Creative Cooking Challenge

Which takes place during both the State and National levels of the competition,

Participants are given a collection of ingredients

Thus challenging these young chef’s creativity

In crafting their dishes.

Creativity then takes hold,

As the young chefs must determine

What dishes to create using these ingredients.

This year’s competition also utilises

A fresh approach in judging and scoring,

Whereby students will be assessed based on culinary skills

Alongside key technical skills such as table setting and plating,

Show & Tell presentation,

Cooking methods as well as nutritional benefits.

In addition,

Students have the opportunity to learn to express themselves

By explaining their ideas and inspiration behind their dishes

To the judging panel and audience,

Igniting a passion for cooking through

A fun and interactive learning environment.

MAGGI® launched the MSSCC programme in 1997

In line with the aim of nurturing an interest in cooking

Amongst young Malaysians and promoting good nutrition and cooking habits.

To date,

over 10,000 schools and nearly 340,000 students

Have participated in this programme

And gained vital knowledge and skills

On food, nutrition and healthy eating.

During the event,

Guests participated in various activities

Which included interactive displays of

The Ministry of Health Malaysia’s Healthy Plate Portion

Or Suku suku Separuh,

5 Warna Sehari and the Malaysian Food Pyramid.

Through these games and activities,

Participants had the opportunity to unleash their imaginative skills

While learning about the importance of good nutrition and balanced diets.

Members of the media were also given a chance,

To test their creativity with two different problem-solving challenges,

‘KREATIF Cooking’ and ‘KREATIF Setting’.

For more information on MSSCC,

Visit https://www.maggi.com.my/bm/msscc-2019