Jr. NBA by Dutch Lady

I played basketball,

Every Saturday.......

Thanks to Dutch Lady,

Now I will have the chance,

To be a part of Jr. NBA!!!~

Super duper C-O-O-L!~

In celebration of World Milk Day this year, 

Dutch Lady Malaysia will go beyond 

Spreading the goodness of milk 
With a campaign that helps Malaysian children 
Adopt an active and healthy lifestyle.

Aptly named Drink.Move.Be Strong, 

The campaign essentially encourages children 

To drink one glass of milk a day 

And spend one hour a day on outdoor exercise.

Putting the campaign into action, 
Dutch Lady Malaysia will present 
The first Jr. NBA programme in Malaysia. 


Under its Drink.Move.Be Strong campaign, 
“It has been staged in the Philippines 
It will officially launch on 31 May, 2014, 
"On the impetus of the Drink.Move.Be Strong campaign, 

The NBA’s international youth development programme 
Will serve as a vehicle 
To promote physical activity 
Through basketball participation.

Rahul Colaco, Managing Director of Dutch Lady Malaysia, 
Said the Jr. NBA programme promotes 
Not only basketball participation, sportsmanship and teamwork, 
But more importantly, 
An active lifestyle among children. 

For seven consecutive years, 
And has reached more than 80,000 students, parents and coaches 
Participating in its camps, clinics and activities. 
We plan to present Jr. NBA Malaysia 
As an annual programme 
To get more and more Malaysian children and parents 
Appreciate and reap the healthful benefits of sports,” he added.

Jr. NBA Malaysia 2014 
Presented by Dutch Lady Malaysia 
Will conduct a series of exciting basketball clinics and camps 
To get children to be active and drink milk. 

A day before World Milk Day (on 1 June, 2014) 

Colaco said it is founded on the belief that
Every child’s growth and development 
Is heavily influenced by both nutrition and daily exercise. 
“It is also conceptualised 
To address nutritional and lifestyle gaps 
Found in Malaysian children 
Based on the the findings of SEANUTS,” he said. 

Visit www.bestrong.com.my 
To learn more about the Drink.Move.Be Strong campaign.  
To sign up for Jr. NBA clinics, 
Go to www.jrnba.asia/malaysia.

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