Elevate music experience at HEINEKEN® REFRESH this June

 

Heineken® Refresh is back to captivate fans with an exhilarating fresh experience that promises to leave audiences in awe! Prepare to immerse yourself in a star-studded lineup featuring global EDM icon Alok from Brazil, making his debut performance in Malaysia alongside sensational cross-genre acts, all accompanied by a 360° audio-visual journey.

Heineken® Refresh, happening on June 15th at Sunway Lagoon Surf Beach, is part of Heineken®’s dynamic global music platform, “Refresh Your Music, Refresh Your Nights”, and promises fans a truly unforgettable experience.

But that’s not all; Heineken® is once again delivering on its promise of fresh experiences, this time offering fans an innovative way to interact with their favourite artists during their performances. Through Heineken®'s unique interactive live voting element, fans can now choose the music genre they want to hear in real-time.

Leading the charge is Alok, who is known for his chart-topping tracks "Hear Me Now" and "Deep Down". Hailed as the first South American EDM artist to conquer the global pop mainstream, his highly anticipated debut performance in Malaysia, curated by Heineken®, is eagerly awaited by Malaysian fans.

The event will also feature the electrifying talents of regional sensation WUKONG, known for skilfully infusing ethnic Asian elements with captivating sounds in high-octane sets, creating a dynamic fusion of cross-cultural music. Joining the stacked event is Malaysia's renowned EDM maestro, Blink, in collaboration with special guests Glenn Yong and Victoria. Blink's infectious energy and eclectic mixes will also be backed by a live orchestra, bringing to life an extraordinary cross-genre spectacle.

At the heart of the action, fans get to shake things up by voting for their preferred music genre during the sets of Malaysia’s favourite DJs, Mr Yang B2B Ashley Lau and MJ, ensuring a fresh, dynamic, unique experience. Expect a hefty supply of mosh pits and deafening drops from the eclectic sounds as they bring their own twist to unfamiliar genres, making the experience one-of-a-kind.

Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, "Heineken® Refresh unites fans from diverse cultures and music preferences, inspiring discovery and broadening musical horizons. With music deeply embedded in Heineken®’s DNA, we’re excited to activate Heineken® Refresh for the second time around, building on the overwhelming response from our debut event in 2022. From the innovative Heineken®️ Fresh List to our flagship music event, fans can anticipate yet another unique experience. Heineken®️ continues to challenge conventions, believing that life tastes better with an open mind. So expect an electrifying fresh experience once again at Heineken®️ Refresh.”

Leading up to the event, Heineken® is offering fans a glimpse into the refreshing journey of discovering new music genres through Heineken® Refresh Your Music Outlet Activations, taking place from now until June across Klang Valley, Penang, Perak, Malacca, and Johor. Fans can anticipate an exciting experience as they venture to expand their musical horizons and receive a personalised Heineken® playlist to match their personality!  Additionally, consumers can win a limited edition Heineken® coaster and exclusive passes to Heineken® Refresh. 

Get ready and secure your passes to this year’s Heineken® Refresh; back to dazzle with a fresh twist to redefine music discovery for all fans! Passes are now available on http://refreshyourmusic.my, and remember to follow Heineken® on Instagram and Facebook for update and details for a sensational ride at Heineken® Refresh! 

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above. We're all about being responsible – when you drive, never drink. Please #EnjoyResponsibly.

Embark on the Journey of Family Togetherness with Sharp this Parents' Day

In the spirit of Mother’s and Father’s Day, Sharp Electronics (Malaysia) Sdn Bhd (SHARP), a pioneer in technological innovation and electronic solutions, is delighted to announce the launch of ‘SHARP Travel with Parents’ series in collaboration with Astro. This series is designed to cherish the precious interactions between parents and children through travelling, emphasising the importance of family warmth and intimate interactions, and crafting a series of priceless memories.

 

The first season launched in 2023, ‘SHARP Travel with Mommy’, was widely acclaimed with high viewership ratings, winning the ’Best Lifestyle Programme’ for Malaysia region at the Asian Academy Creatives Awards. The upcoming season, premiering on 12 May 2024, at 9:30 pm on Astro AEC, Astro GO, On Demand, and sooka, broadens its scope to include the entire family while creating beautiful memories together. The programme will introduce the audiences to both international destinations such as Australia, Macau, Taiwan, and local Malaysian spots such as Sitiawan and Pangkor Island, to find the perfect destination for family trips.

 

Gracing the event were local TV personality and SHARP’s Parents’ Day campaign ambassador, Jason Yeoh, alongside his mother, Madam Lim Poh Choo. They shared heartwarming stories of their travels facilitated by SHARP’s innovative products, highlighting the profound impact of these journeys on their family life.
 
Mr Ting Yang Chung, Managing Director of SHARP Malaysia expressed his enthusiasm about the collaboration: “The theme of travelling with parents has resonated strongly with our audience, and following the overwhelmingly positive feedback from our first season with Astro, we were eager to launch the second season. This new season honours all parents by expanding the program to include the entire family. Our aim for the ‘Travel with Parents’ series is to craft special moments that every family member can treasure.”
 
 
This year’s ‘SHARP Travels with Parents’ delves deeper into the essence of family travel, not only guiding viewers through scenic destinations that are suitable for elderly parents, but also encouraging audiences to fulfil their parents' dreams while they can.

 

In celebration of Parents' Day, SHARP conducted a street interview and gathered insights from 50 Malaysian participants. Many expressed a desire to travel with their parents but found planning the trip challenging due to a lack of information. Additionally, over 80% of respondents planned to buy home appliances as gifts during Parents' Day, with televisions and refrigerators being the popular choices.

 

To meet this demand, SHARP launched a special Parents’ Day promotion, helping Malaysian families upgrade their home appliances to show appreciation to their loved ones. The promotion offers discounts of up to 40% as well as gifts with purchase, covering more than 70 products such as televisions, washing machines, and air conditioners. Additionally, SHARP is set to launch a travel content series on Facebook and Xiao Hong Shu, providing valuable information and travel hacks for upcoming family trips.

 

“We are committed to enhancing the consumer experience here in Malaysia through our innovative products. This Parents’ Day, we also hope to encourage Malaysians to bring their families outdoors and experience the beauty of nature. Our enduring partnership with Astro and the invaluable support from Jason Yeoh and his mother help us bring these enriching narratives to our consumer consciousness. We are eager to continue this journey and celebrate more milestones in future collaborations,” Mr Ting concluded.

 

For more information about SHARP’s Parents’ Day Campaign and the 'Travel with Parents' series, please visit its official website at (https://my.sharp/), and follow its social media:
 
•             Facebook (@SharpMsia)
•             Instagram (@sharp.malaysia)
•             Xiao Hong Shu (Sharp Malaysia)
•             TikTok (@sharpmalaysia)

“BOTANIKA RAYA” A Tropical Forest Flower Village Raya at Sungei Wang Plaza

Sungei Wang Plaza transports you to a tropical forest flower village this Ramadan. From now until 17 April 2024, be mesmerized by the unique floral theme, “Botanika Raya” which combines both traditional and modern Raya elements around trendy fashion, traditional music and arts. 

A life-sized bull-cart at the Main Entrance will transport you back to the olden days. Marching into the Centre Court is a traditional village setting where a sturdy ‘kampong’ house is surrounded by vibrant flowers including the national flower, the Hibiscus blooming proudly among the bushes. It’s a lively moment at the Centre Court where Raya preparations are ongoing with Bamboo filled rice (Lemangs) lining in a row, a decorated pondok ready to host the guest and a comfortable child-friendly round shaped swing ready to row. A decorated giant crescent moon structure is one of the centerpieces of this setup which is synonym with Ramadan and the beginning of Raya celebrations. Throughout the mall, the atmosphere is illuminated by shimmering lights fashioned in the shape of moons and stars, complemented by an array of tropical flowers and decorations, lending a touch of enchantment to every corner. 

The General Manager of Sungei Wang Plaza, Mr. Joseph Teo said, “The Botanika Raya" campaign at Sungei Wang Plaza rekindles the nostalgic olden days where it is important to embrace modernization while preserving traditions, culture and nature. In this Holy month, we have curated a unique festive ambience, complete with a bustling Blooming Raya Market, artistic redemptions, and engaging performances that embody the spirit of this Ramadan.” 

GRAND LAUNCH OF “BOTANIKA RAYA” The Grand Launch of “Botanika Raya” was officiated by Ms. Eliza Kow, the Secretary of Sungei Wang Plaza Management Corporation and Mr. Andy Cheng, the Treasurer of Sungei Wang Plaza Management Corporation along with distinguished guests from Giant Malaysia, Stoned & Co., and Eurekartstudio on 20 March 2024 at 5pm. Media friends and invited guests were treated to a combination of fashion, music and the art of cooking during the launch. Traditional singing and dance performances took place on stage before the stage was transformed into a runway fashion show for Stoned & Co., an independent local streetwear clothing brand showcasing their latest Raya collection - The Stoned Blessed Collection. 

Working together with Elecoldxhot (ECX), Stoned & Co. presented a special dance showcase exclusively for the guests of this special Grand Launch. Elecoldxhot consists of a professional team of hip-hop dancers, including local celebrity influencer Dennis Yin. At the end of the launch, a delicious Iftar feast awaited our media friends and guests at Taste of Asia. Lastly, during the Iftar session, a live cooking demonstration by Giant Malaysia and Saji was hosted by a celebrity chef known as Chef Norzailina Nordin, who demonstrated how to make delicious local cuisine. Chef Lin is an experienced chef with over 28 years of culinary and writing experience, and is also the author of 40 novels and 88 cookbooks. 

FUN DAY OUT WITH CHILDREN FROM RUMAH BAKTI NUR SYAHEERAH 

As part of ongoing Corporate Social Responsibility (CSR) and Environmental, Social and Governance (ESG) initiatives, Sungei Wang Plaza brought joy to 30 underprivileged children from Rumah Bakti Nur Syaheerah for a fun day out at the mall on 20 March 2024. Accompanied by their caretakers, the children were inspired by the beauty of art at MinNature, one of the must-visit tourist attractions that specialize in creating and crafting miniature models that showcase the beauty of Malaysian architecture and culture. 

The fun continued with a hands-on DIY Raya Shoes Workshop with JUMPA, where children unleashed their creativity by adding colours to their new pair of sneakers. Before ending their day at the mall, the children were treated to a scrumptious Iftar feast at Taste of Asia. Additionally, every child received a delightful festive bag, generously sponsored by Giant Malaysia and Sungei Wang Plaza Management Corporation, ensuring that the spirit of Hari Raya is shared by all. 

BLOOMING RAYA MARKET 

Get Raya-ready with Sungei Wang Plaza, the one-stop centre for affordable yet trendy Raya celebration needs. In addition to the thousands of options available in the mall, you can find decorated booths offering special festive products at our Blooming Raya Market, located at the Centre Court, Sungei Wang Plaza. Bring your family along to pick fashionable Raya attire with matching accessories for the perfect family #OOTD, traditional festive treats and home decor to impress your extended family when they visit. Enjoy a wallet-friendly shopping experience for the whole family to enjoy this Ramadan month. 

RAMADAN MONTH HAPPENINGS 

This Ramadan, you will be treated to a month-long celebration of creative and artistic music, fashion, art and food. Our Centre Court will transform into a fashion runway this Ramadan with a Unique Image Fashion Competition, Raya Kids Performance & Fashion Show and ALIST Raya Junior Fashion Show. Gain inspiration for your upcoming Raya outfit from these fashion enthusiasts. Also, enjoy the renditions of traditional local hits from our busker friends at the Main Entrance every Friday evening, dance performances and the traditional Kompang & Silat showcase at the Centre Court every weekend. 

Ukulele and orchestra fans must not missed the Raya Rhythm with Ukulele by PPMUM and stay tuned for Raya Harmony: A Festive Symphony by Clap and Tap String Orchestra. In addition, you can also unleash your creativity at the DIY Your Raya Shoes Workshop by JUMPA. Paint your masterpiece and bring it home with you. Lastly, shoppers can learn from Pau Pak Ngah on how ‘pao’ is made from scratch by using fermented dough shaped into round sizes and filled with a variety of fillings. Shoppers can also catch another demonstration on how to make Smoothies by Lolly Bowly.

 “BOTANIKA RAYA” PHOTOGRAPHY CONTEST WITH STREETMEETMY 

In collaboration with StreetmeetMY at Sungei Wang Plaza, shoppers and visitors are welcome to join the “Botanika Raya” Photography Contest! Photography enthusiasts are invited to showcase their talent by capturing the artistic "Botanika Raya" decorations at the Main Entrance and Centre Court until 31 March 2024. Participants stand a chance to win exclusive prizes sponsored by Sungei Wang Plaza, with the winning masterpiece potentially being featured in the mall. 

Steps to join: 

1. Capture creative photographs of the “Botanika Raya’” decoration at the Main Entrance and Centre Court of Sungei Wang Plaza. 

2. Submit your photograph via a QR code provided. 

3. Share your photograph on your social media platform (Facebook or Instagram post) with the following hashtags: #BotanikaRayaAtSungeiWangPlaza #RayaWithStreetmeetMY #SungeiWangPlazaPhotographyContest 

EXCLUSIVE RAYA REDEMPTIONS  

With a minimum spend of RM150, shoppers can redeem a set of Botanika Raya Packets with a maximum of TWO (2) accumulated receipts. For those who spend a minimum of RM350, can redeem an exclusive Blossom Tote Bag with a maximum of TWO (2) accumulated receipts. Both premium gifts are designed by renowned local illustrator Ashikin Hussin, also known as Eurekartstudio. The redemptions can be redeemed at the Customer Service Counter on the Ground Floor and are subject to terms and conditions. 

“Togetherness is the key to our continuous success and innovation in every campaign. We would like to express our gratitude to all our event partners namely Giant Malaysia, Stoned &Co., Eurekartstudio, Rumah Bakti Nur Syaheerah, ALIST Academy Malaysia (kids & teens model academy), Persatuan Pencinta Musik Ukulele Malaysia (PPMUM), Clap & Tap String Orchestra and StreetmeetMY for their valuable support in making this Botanika Raya campaign a successful one” said Ms. Michelle Siew, Chairman of Sungei Wang Plaza Management Corporation. 

For more information, visit Sungei Wang Plaza’s website at www.sungeiwang.com or check real-time updates on Sungei Wang’s Facebook page at www.facebook.com/sungeiwangplaza.

A Celebration for the Ages: the Curve Fosters Community Spirit with ‘Kiriman Raya’ Celebration

 

Nestled in the heart of Mutiara Damansara, the Curve beckons you to embark on a nostalgic journey evoking the timeless tradition of ‘Kiriman Raya.’ This celebration pays homage to the age-old tradition of thoughtful gifting, promising an enchanting experience filled with cherished moments.

Inspired by the historic Pejabat Pos Bukit Rotan, the Ground Floor of the Curve transforms into a vibrant tapestry of shared moments. From now until 14 April 2024, the Centre Court will exude the charm of a traditional ‘kampong’ with its own Pos Malaysia service counter, various retro haven shops and a bustling Raya Bazaar. Shoppers will also be able to send in their Raya Cards and goodies to their loved ones through the Pos Malaysia mailbox and courier services on the weekends.

As part of these festivities, the Curve extends warm blessings and wishes to the local orphanage, Pusat Jagaan Kasih Harapan, Kota Damansara, providing hampers filled with essential items, special Raya packets, along with Raya performances and an iftar session at Royale Chulan, the Curve, fostering a sense of community camaraderie.

En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad expresses, "This year, our Raya festivities hold deeper meaning with Pos Malaysia and Malaysia Book of Record’s invaluable involvement. It empowers us to recreate cherished memories and foster a profound sense of community spirit. Additionally the Curve is also committed to supporting local SMEs through our Raya Bazaar, many of which have evolved from humble kiosks to permanent tenants.”

To revive tradition, the Curve showcases over 10,000 Raya greeting cards throughout the mall, engaging shoppers and the community in celebrating this long-forgotten custom. Recognised as the largest display of its kind in Malaysia, the mall has been awarded the title for “The Most Extensive Display of Raya Greeting Cards at the Curve, Mutiara Damansara” by the Malaysian Book of Records. 

In line with the Curve’s sustainability efforts, these Raya cards will later be repurposed for upcoming creative children’s art workshops, collages, and other activities, ensuring they continue to bring delight beyond the Curve’s walls and connect others in the spirit of the season. 

Adding excitement to the celebrations, the Curve presents a diverse range of engaging activities. From captivating musical performances to delightful weekend crafting sessions tailored for children, there's an experience for every visitor. Additionally, don’t miss the Fiesta Raya celebration at The Street and Piazza, and discover the Festival Kraf Kebangsaan at Fashion Walk, Level 1, showcasing the best of national crafts from 15th March to 7th April 2024. These events add an extra layer of excitement to your Raya celebrations at the Curve.

the Curve's redemption program reflects its community commitment, offering an exclusive set of Raya Packets and kad Raya with a minimum spend of RM200. Elevate your festive experience with a special Raya Canister, a collection including Raya Packets and kad Raya, redeemable at a minimum spend of RM450. In the genuine spirit of the season, shoppers also have the chance to win exclusive Raya prizes worth RM2,000 as the highest spender at the Curve, with a maximum of two receipts.

In observance of the holy month of Ramadan, the Curve offers an additional prayer room for Muslim shoppers and staff on the First Floor, complementing the existing surau rooms that enhance the overall shopping experience.

For more details about the ‘Kiriman Raya’ celebration and other upcoming events at the Curve, please visit our website at www.thecurve.my, or stay connected with us on Facebook and Instagram.

Kad raya dihantar pengganti diri,

Tanda ingatan tak lupa di hati.

Syawal dinanti menjelang tiba, 

Jom ke the Curve macam-macam ada!

Heineken® Redefines Music Discovery With the 'Refresh Your Music, Refresh Your Nights" Platform

Music sounds better when shared! Heineken® is excited to announce the return of its global music platform, “Refresh Your Music, Refresh Your Nights”. The cross-genre, cross-culture music platform invites fans to break out of their music bubbles and explore new sounds and expand their music tastes.

Back with an exciting twist, the highlight of this platform is the all-new Heineken®
Fresh List - an exhilarating digital experience fostering new music discovery and
connections. The Fresh List truly embeds the spirit of music exploration, leading music
lovers to discover refreshing music experiences.

What's captivating about the Heineken® Fresh List is its ability for music lovers to
create refreshing blended playlists on Spotify with their friends and favourite artists.
Unlike typical algorithms, this innovative curation process, powered by the Heineken®
Refreshing Algorithm, breaks the mould by intentionally introducing tracks outside
common preferences, offering refreshing new music experiences.

True to the Heineken® brand ethos of innovation, this unique algorithm enables fans
to blend their playlist with multiple friends and well-loved artists, including Martin
Garrix, Uriah See, as well as DJ Ashley Lau.

Here's how to experience Heineken® Fresh List in a few simple steps:
● Step 1: Visit our platform, Heineken® Refresh Hub:
https://www.heineken.com/my/en/campaigns/heineken-music
● Step 2: Select an artist or any of your friends to refresh your playlist.
● Step 3: Connect using your Spotify account.
● Step 4: Get your Heineken® Fresh List and invite more friends to join!
Willemijn Sneep, Marketing Director of Heineken Malaysia Berhad, expressed, “At
Heineken®, we revel in challenging the norm, infusing every experience with a unique
twist for a fresher world. Introducing the Heineken® Fresh List into the brand’s
‘Refresh Your Music’ global platform reaffirms this commitment. It's about more than
just music; it's about redefining how we connect, explore, and enjoy together. Expect
the unexpected because that's what Heineken® does best."
Fans in Malaysia can anticipate an electrifying music event – Heineken® Refresh –
soon in Kuala Lumpur. Heineken® Refresh will take its revellers on a journey through
fresh tunes and a spectacular audio-visual experience.
Get ready for an exciting journey with Heineken® Refresh! Brace yourself as we
unleash refreshing music experiences across participating outlets nationwide from
April to June 2024. Get hyped for an array of thrilling activities, from immersive music
games that'll ignite your senses to grooving the night away at our pulsating outlet
activations.
So don't miss out on the exhilaration – follow Heineken® on Instagram and Facebook
for updates and details for a sensational ride with Heineken® Refresh!

Heineken® and all these happenings are strictly for non-Muslims aged 21 and above.
We're all about being responsible – when you drive, never drink. Please
#EnjoyResponsibly.

Selsun Blue Unveils Breakthrough Advanced Oil Control Shampoo for Enhanced Scalp Care

At a launch event today, Selsun Blue introduced its latest innovation, the Selsun Blue Advanced Oil Control Shampoo, Anti-Dandruff & Scalp Care. Featuring Selsun Blue’s Dual Power Formula, the shampoo leverages on the synergistic combination of Selenium Sulfide and Piroctone Olamine to offer users an effective solution to combat and to control recurrence of severe dandruff.

In a recent consumer survey, an overwhelming 85% of consumers have reported the shampoo's effectiveness in treating severe dandruff, while 87% attested to its remarkable odour-control capabilities. Additionally, 37% of respondents noted a marked improvement in scalp health after incorporating Selsun Blue Advanced Oil Control into their hair care routine.

"Understanding the needs of our customers is paramount to Selsun Blue, and we are committed to supporting them on their journey to optimal hair and scalp care," remarked Lim Mei Yuen, General Manager of Rohto-Mentholatum Malaysia. "With our Advanced Oil Control Shampoo, individuals can now take decisive action against unwanted dandruff, benefiting from its advanced formulation that not only combats dandruff effectively but also enhances overall scalp health."

According to Lim, the formula also provides long-lasting odour control, in addition to clarifying and exfoliating oily scalp to prevent excess oil build-up and greasiness. The company states that it is designed to significantly improve scalp health by maintaining the scalp microbiome to minimise irritation.

“But the benefits do not end there. We intend to help our customers keep their hair smooth and moisturised with ingredients such as honey extract, amino acids, and hyaluronic acid. Our customers can experience the hydrating effects simply after just one wash.”

During a panel discussion at the launch, Glen Hiew, Founder and CEO (Chief Executive Officer) of KAMI Hair Group, highlighted the impact of dandruff and oily scalps on hairstyling, emphasizing the importance of tailored solutions like Selsun Blue. "Dandruff not only affects appearance but can also indirectly contribute to hair loss. Our goal is to empower consumers by offering specialized anti-dandruff solutions that address their specific scalp concerns."

Echoing these sentiments, Dr. Che Hafiz underscored the importance of proper scalp care, particularly in Malaysia's humid climate, where dandruff thrives. Dr. Che Hafiz emphasised the significance of using medicated shampoos containing active ingredients like Selenium Sulfide and Piroctone Olamine, especially for active individuals and hijab wearers. 

For more information, visit our website at https://selsun.com.my/ or follow
us on social media
FB: https://www.facebook.com/selsunmalaysia,
IG: https://www.instagram.com/selsun_my/
TikTok: https://www.tiktok.com/@selsunbluemy?lang=en

This World Oral Health Day, Sensodyne introduces NEW Triple Action Formula: ‘Sensitivity Gum & Enamel’

This World Oral Health Day, Sensodyne, the #1 Sensitivity Toothpaste brand in Malaysia*, launched Sensodyne Sensitivity Gum & Enamel, a clinically proven, ground-breaking innovation with a specialized triple mode of action formula that provides long-lasting sensitivity relief, helps restores gum health, and strengthens enamel in two weeks. Its innovative Micro Foam technology effectively delivers the active ingredient (Stannous Fluoride) in hard-to-reach areas between teeth and along the gumline.

Oral health problems are considered to be largely preventable through effective oral hygiene, yet their prevalence remains high. In Malaysia, 94% of Malaysian adults have gum problems, 71% suffer from tooth sensitivity, and nearly 46% experience yellowing of teeth, which may be due to the loss of enamel, according to a 2021 Kantar study. These findings highlight a significant consumer need for solutions addressing a range of oral health concerns in Malaysia.

Sensitivity in teeth is primarily caused by gum issues and enamel erosion. Enamel is the outer most protective layer of the tooth which may weaken with time due to acids in common food and beverages, whereas gum problems stem from plaque bacteria accumulation. 

“While many Malaysians face tooth sensitivity, gum problems, and enamel issues, solutions exist”, says Bryan Wong, General Manager, Malaysia, Singapore and Brunei (MSB), Haleon. Bryan added,  "Nine out of tens adults are at risk of enamel loss due to acidic foods, yet so many people are unaware of the effect it can have on our teeth. At Haleon, we believe that healthy teeth should not be an exclusive privilege. Through the introduction of Sensodyne Sensitivity Gum & Enamel and the #BetterOralCareNation campaign, we aim to inspire Malaysians to prioritize their oral health by presenting accessible solutions.” 

Sensodyne is continuing its movement of #BetterOralCareNation to raise oral health awareness across Malaysia and motivate Malaysians to prioritize their oral health for healthier gums and teeth. The campaign includes a captivating television commercial, eye-catching outdoor advertising, engaging on-ground activities, and informative content across Sensodyne Malaysia's website, social media channels, and traditional media platforms. By collaborating with healthcare professionals, social media creators, and influencers, Sensodyne aims to deliver channel-relevant reliable information.

The campaign officially launched on 1st March, with the first event taking place on 7th March at Sunway Velocity Mall in Kuala Lumpur, with free dental check-up (sensitivity, gum and enamel tests). As part of the engagement activities, the popular #BetterOralCareNation anthem is brought back on social media to inspire Malaysians to improve their oral health awareness and practices.

Sensodyne Sensitivity Gum & Enamel toothpaste can be found in pharmacies, dental clinics, minimarkets, supermarkets, and hypermarkets across Malaysia.

To learn more about the campaign, visit www.sensodyne.com.my or follow Sensodyne Malaysia’s Facebook and Instagram accounts.